Taneya Club Harie Bùth Reic by Uds Ltd. is a highly esteemed winner of the very prestigious 2026 Duais Airgid A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

AirgeadTaobh a-staigh· 2026

Taneya Club Harie Bùth Reic

by Uds Ltd.

Client: UDS Ltd.

Duais Airgid A' Design Award Winner in Taobh a-staigh Category

20,397

Verified Award Winner

Verify Award Status for #174322

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Taneya Club Harie Bùth Reic

'S e bùth reic a th' ann an Taneya Club Harie a tha suidhichte am broinn ionad-bùtha mòr ann an Kusatsu, Shiga, Iapan. Tha am bùth a' toirt còmhla am brannd milseanachd traidiseanta Iapanach Taneya agus am brannd patisserie an Iar Club Harie ann an aon rùm. Tha an dealbhadh a' leantainn aon bhun-bheachd de shreathan-creige, a' cur an cèill filltean de thìde. Tha na mullaichean agus na h-àirneisean air an cruthachadh le bhith a' filleadh phannalan fiodha air an gearradh gu mionaideach, air an gluasad le mìlemeatairean. Tha fiodh castain cruaidh agus lacar a' comharrachadh taobh Taneya, agus tha fiodh-fillte aotrom lannaichte a' comharrachadh taobh Club Harie. Tha na lùban sruthach a' stiùireadh luchd-tadhail nas doimhne a-steach don bhùth agus a' lasachadh dùmhlachd.

The Recognition

About the Duais Airgid A' Design Award

Tha Taneya Club Harie Bùth Reic air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Taneya Club Harie Bùth Reic na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Taneya Club Harie Bùth Reic na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the design project for the Taneya Club Harie store at the Kintetsu Kusatsu department store. The uniqueness of this design lies in its function not merely as a commercial space, but as an art installation that tells the brand's philosophy. Under the single, powerful concept of "strata," it seamlessly connects the contrasting worlds of "tradition" and "innovation," inviting visitors into an immersive brand experience. In a department store environment lined with homogenous stores, it creates overwhelming originality and a memorable experiential value.
Dimensions & Packaging: Total Floor Area: 285.28sqm
Tags: RetailDesign, InteriorDesign, Conceptual, WoodInterior, Patisserie, FlagshipStore, Tradition, Innovation, Sustainability
Production Technology: This organic and complex form was realized by drawing all curved surfaces with millimeter precision and making repeated adjustments. The unique texture of the ceilings and fixtures is created by layering precisely cut wooden panels, shifting them by millimeters. For materials, solid chestnut wood and lacquer were used for the Taneya side, while light laminated plywood was used for the Club Harie side to accentuate their respective identities.
Design Challenge: The greatest challenge was to harmonize the two conflicting brand identities of "tradition" and "innovation" within a single space while enhancing the appeal of both. Another significant technical challenge was realizing the massive and complex organic form with extremely high precision under budget and time constraints. To overcome this, we achieved it by meticulously drawing all complex curved surfaces with millimeter accuracy and collaborating closely with the constructor.
Research: This is a design research project aimed at creating new brand value and improving operational efficiency within a department store environment. First, we analyzed the history and philosophy of "Taneya" and "Club Harie" to extract the essence of the brands. Next, we identified the lack of memorable experiences and inefficient customer flow in typical commercial spaces as key issues. As a result, we developed the "strata" concept, where form and function are inextricably linked, successfully enhancing customer circulation while optimizing staff workflow to create a memorable experience beyond mere convenience.
Inspiration: The starting point was the question of how to express and fuse two distinct identities-traditional Japanese confectionery "Taneya" and innovative Western patisserie "Club Harie"-within a single space. The source of inspiration was the magnificent "strata" created by nature. We aimed to express the brand's accumulated history and its vision for the future throughout the entire space with the poetic concept of the layering of time.
Project Duration: Timeline: The design was submitted to a competition in 2021. Construction began in April 2023, and the store opened to the public in June 2023.
Location: Inside Kintetsu Department Store, Kusatsu, Shiga, Japan
Operation Flow: This space interacts with the movement of its visitors. The flowing curves of the fixtures and ceiling, like strata, naturally guide customer flow deep into the store, easing congestion and creating an enjoyable sense of exploration. This allows people to unconsciously explore the worlds of both brands and interact more deeply with them. It provides a more intuitive and comfortable shopping experience than a conventional grid-like store layout.
Team Members: Designer: Norito Nakahara / UDS Ltd.
Designer: Nodoka Ide / UDS Ltd.
Image Credits: Image #1 : Nacasa & Partners, 2023
Optional Image #1 : Nacasa & Partners, 2023
Optional Image #2 : Nacasa & Partners, 2023
Optional Image #3 : Nacasa & Partners, 2023
Optional Image #4 : Nacasa & Partners, 2023
Optional Image #5 : Nacasa & Partners, 2023