Airgead Sanasachd · 2026
Orla 55 Dearbh-aithne Suaicheantais
- Duais Airgid A' Design Award 2026 in Sanasachd
- CLIENT: Dinamize Empreendimentos
- Estimated Number of Design Views: 18,307
- Verification code 8F8E3BC70C · Verify this award
Colors
About Orla 55 Dearbh-aithne Suaicheantais
Chaidh am brannd Orla 55 a leasachadh ann an co-obrachadh dlùth leis a' chompanaidh ailtireachd, a' tarraing brosnachaidh bho nuadh-eòlas Brasaileach nan 1950an. Tha an dearbh-aithne lèirsinneach aige a' gabhail a-steach loidhnichean glana, cothromachadh geoimeatrach, agus iomraidhean seòlta air an linn ud, a' cruthachadh ceangal soilleir eadar an togalach, a chànan ailtireachd, agus am brannd fhèin. Tha an dòigh-obrach aonaichte seo a' dèanamh cinnteach à dealbhadh co-leanailteach agus buan-mhaireannach a tha a' nochdadh an dà chuid eachdraidh agus caractar co-aimsireil a' phròiseict.
About the Duais Airgid A' Design Award
Tha Orla 55 Dearbh-aithne Suaicheantais air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Orla 55 Dearbh-aithne Suaicheantais na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Orla 55 Dearbh-aithne Suaicheantais na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.
Press Kit
- Unique Properties
- The Orla 55 brand translates Brazilian modernist principles into a contemporary visual identity system based on geometry, proportion and typographic precision. The scalable design system ensures consistency across editorial, digital and architectural applications. The project contributed to a 25 percent increase in perceived market value and sales price per square meter through strategic brand positioning and visual coherence.
- Dimensions & Packaging
- Developed within ISO compliant digital workflows, the visual system is scalable and versatile, optimized for high resolution print production as well as digital applications. Font families and color codes were defined with precise parameters to maintain visual consistency across all brand touchpoints.
- Tags
- Brazilian modernism, coastal lifestyle, real estate branding, timeless design, visual identity, architectural integration, brand strategy, contemporary refinement, residential experience
- Production Technology
- The development of the brand identity followed a collaborative and iterative process, combining historical research, architectural references, and principles of modern design. Detailed design development ensured visual precision, while carefully selected typography and color palettes established a balanced and scalable system adaptable to multiple platforms and formats.
- Design Challenge
- The main challenge was interpreting Brazilian modernist architecture from the 1950s without creating a nostalgic identity. The project required translating historical principles into a contemporary visual language aligned with coastal lifestyle and architectural coherence. Balancing heritage and innovation while maintaining clarity, consistency and market relevance was essential to create a timeless and adaptable brand system.
- Research
- The project combines historical research, cultural analysis and strategic positioning to create a brand identity rooted in Brazilian modernism and adapted to the coastal context. As part of the Tropicos framework, the system integrates architectural references from the 1950s with contemporary design principles, resulting in a cohesive visual language that reinforces differentiation, perceived value and consistency across brand applications.
- Inspiration
- Inspired by Brazilian modernist architecture from the 1950s, Orla 55 was developed as part of the Tropicos conceptual framework created for coastal developments. The project combines architectural research, modernist principles and contemporary design methodology to create a coherent visual identity system aligned with architecture, cultural context and lifestyle, reinforcing consistency between brand language and built environment.
- Project Duration
- The project started in February 2024 in Itajai, Santa Catarina, and was finalized in February 2025. It is currently in the final stage of preparation for the official launch.
- Operation Flow
- Every brand touchpoint, from physical signage to digital platforms, was designed to provide a seamless and intuitive experience. The identity and aesthetic, aligned with the coastal lifestyle, ensure consistency, recognition, and a sense of belonging for residents and visitors. From sales materials to on site applications, Orla 55 extends the promise of design quality into a tangible and aspirational living experience.
- Patents
- Copyright belongs to Jesmynny Morais, 2025
- Image Credits
- Vídeo: Jesmynny Morais
