Airgead Sanasachd · 2026
Vitto Príomhfheidhm: Aitheantas Branda
by Atlante Srl
- Duais Airgid A' Design Award 2026 in Sanasachd
- CLIENT: Atlante Srl
- Estimated Number of Design Views: 15,375
- Verification code 46237C2840 · Verify this award
Colors
About Vitto Príomhfheidhm: Aitheantas Branda
Téacs an Leabhair: Is branda bia Iodálach é Vitto a forbraíodh do mhargadh na Ríochta Aontaithe le cur chuige amhairc comhaimseartha. Imíonn an dearadh d'aon ghnó ó na cóid tuathúla agus traidisiúnta atá coitianta i mbrandáil bia Iodálaigh. Ina ionad sin, úsáideann sé dath beoga, léaráid shimplithe agus clóghrafaíocht shoiléir chun fuinneamh, spraíúlacht agus teas mothúchánach a chur in iúl, ag cruthú aitheantais nua-aimseartha inrochtana le haghaidh úsáide laethúla.
About the Duais Airgid A' Design Award
Tha Vitto Príomhfheidhm: Aitheantas Branda air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Vitto Príomhfheidhm: Aitheantas Branda na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Vitto Príomhfheidhm: Aitheantas Branda na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.
Press Kit
- Unique Properties
- Vitto is a vibrant Italian food brand for the UK market, designed to balance the craft of premium branding with the accessibility of an everyday essentials product. Its bold colour-coded system, expressive illustration style and playful typography create strong shelf impact, standing out from traditional, rustic competitors, by celebrating Italian passion, lightness and conviviality, to suit modern families.
- Tags
- Vibrant Italian food brand, Bold and shelf-impact packaging, Contemporary Mediterranean lifestyle, Playful and expressive visual identity, Colour-led brand system, Modern and accessible Italian cuisine, Convivial and feel-good food culture
- Design Challenge
- The main challenge was interpreting Italian food culture beyond clichés, transforming a deeply rooted collective memory into a contemporary visual language. The project involved questioning what “Italianity” represents today and redefining it as an evolving cultural narrative rather than a fixed aesthetic code.
- Research
- The research behind Vitto aimed to reinterpret Italian food culture as a visual identity capable of travelling across borders. We studied the rituals of everyday Italian kitchens, the warmth of shared meals and the vibrant tones of Mediterranean ingredients, analysing how these elements shape a collective perception of “Italianity.” Through colour studies, typographic exploration, and illustration development, we translated these cultural codes into a contemporary graphic system that balances authenticity and accessibility. The result is a distinctive identity that preserves the emotional richness of Italian heritage while adapting it to modern lifestyles, demonstrating how cultural tradition can evolve into a scalable design language with tangible impact on business positioning, consumer perception, and contemporary brand design.
- Inspiration
- The project was inspired by the convivial spirit of Italian food culture and its deep emotional connection to family, community and togetherness. The design draws from traditional Italian ingredients, everyday meals and the joy of shared dining, translated into a fun, accessible aesthetic suited to contemporary lifestyles.
- Project Duration
- The project began in 2021 with its initial launch in Japan, establishing the brand’s first international presence. In 2023 the range was significantly expanded, marking a key phase of creative and strategic development. In 2024 Vitto entered the UK market, where the latest evolution of the brand identity was finalised and implemented.
- Operation Flow
- Vitto’s identity was built as a joyful, contemporary food world where colour and simplicity guide every choice. Each pack blends bold hues with playful ingredient illustrations, creating a clear, friendly visual language across categories. In the final range, the unified geometry, vibrant palettes and appetising product focus express a brand that feels upbeat, accessible and instantly recognisable on shelf
- Patents
- Trademark 2023 Atlante Srl
