Tmall Home Zheng Zhou Song Shan Lu Dealbhadh Taobh a-staigh Bùth Reic by Taobao Design

Tmall Home Zheng Zhou Song Shan Lu Dealbhadh Taobh a-staigh Bùth Reic by Taobao Design is a highly esteemed winner of the very prestigious 2026 Duais Airgid A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

AirgeadTaobh a-staigh· 2026

Tmall Home Zheng Zhou Song Shan Lu Dealbhadh Taobh a-staigh Bùth Reic

by Taobao Design

Client: Tmall Home

Duais Airgid A' Design Award Winner in Taobh a-staigh Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Tmall Home Zheng Zhou Song Shan Lu Dealbhadh Taobh a-staigh Bùth Reic

'S e bùth uidheaman-dachaigh a th' ann an Tmall Home Zheng Zhou Song Shan Lu le raon taisbeanaidh de 3,170 meatairean ceàrnagach. Tha an cuspair Fàsaidh Gach Nì a' ceangal aghaidh na bùtha a-muigh, raon an dorais, an raon seirbheis aonaichte agus an cruth-tìre uaine. Tha aghaidh na bùtha a' cleachdadh cruth sruthlaichte breathach air a bhrosnachadh le sìol-lusan a' gineadh. Tha an doras a-steach a' cothlamadh làr cloiche neo-shleamhainn le pannalan sgàthain snasail airson taisbeanadh agus eadar-obrachadh. Chan fheum lusan sìor-uaine a dh'fhulaingeas sgàil, morghan nàdarra agus trèidhichean còinnich gnàthaichte ach glè bheag de chumail suas. Tha an dealbhadh a' taisbeanadh teicneòlas agus cultar an Ear còmhla.

The Recognition

About the Duais Airgid A' Design Award

Tha Tmall Home Zheng Zhou Song Shan Lu Dealbhadh Taobh a-staigh Bùth Reic air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Tmall Home Zheng Zhou Song Shan Lu Dealbhadh Taobh a-staigh Bùth Reic na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Tmall Home Zheng Zhou Song Shan Lu Dealbhadh Taobh a-staigh Bùth Reic na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project weaves the theme of All Things Grow through the outdoor storefront, entrance functional area, integrated service area, and green landscape, creating an immersive environment where technology and culture converge. Through thematic storytelling, it organically merges home appliances, user emotions, and Eastern philosophical concepts, transforming the commercial space beyond a mere venue for transactions into a cultural medium that conveys brand values and lifestyle vision.
Dimensions & Packaging: The exhibition area is 3,170 square meters.
Tags: Tmall Home Design,All Things Grow,Eastern Aesthetics,Sprouting Seedlings,Smart Interaction,Green Landscape of Pines, Pebbles and Mosses,Lifestyle Proposition,Fusion of Technology, Futurism, and Art,Home Appliance Retailer
Production Technology: The outdoor storefront adopts a streamlined, layered structure that captures the graceful silhouette of sprouting seedlings. At the entrance, non slip matte stone flooring and crystal clear smart mirror panels in walls meet display and cleaning requirements while improving user interaction. The green landscape combines shade tolerant evergreen species, natural pebbles, and custom moss trays to ensure enduring ecological beauty with minimal maintenance, embodying a commitment to sustainability.
Design Challenge: The core innovation is creating a spatial paradigm that integrates culture, technology, and emotion. Unlike conventional home appliance retailers centered on product display, the project is rooted in Eastern ecological wisdom. It uses the metaphor of growth to suggest technological evolution and the concept of Xianjing to reimagine service value, imbuing the commercial space with narrative depth and emotional resonance. This pioneers a shift from selling products to offering ideal lifestyles.
Research: As Gen Z emerges as the dominant consumer cohort, their expectations for cultural resonance and immersive experiences have risen dramatically. Concurrently, competition in the home appliance industry has shifted from mere specification comparisons to holistic scenario based solutions. In response, this project addresses the modern desire for technological warmth and mental relaxation by merging Eastern natural philosophy with smart technology, establishing a distinctive brand identity.
Inspiration: The project draws inspiration from nature and Eastern philosophy. All Things Grow inherits the cosmology of the Tao Te Ching, while Qiyun Xianjing echoes the pursuit of reclusion found in traditional landscape paintings. The seedling like outdoor storefront, the mirror motif in the water purifier area, and the meticulously designed green landscape collectively translate man nature harmony and void solid interplay into tangible spatial language, achieving a modern expression of cultural heritage.
Project Duration: The project was designed and fully realized in 2025.
Operation Flow: The outdoor storefront mimics sprouting seedlings to convey natural vitality, evolving into an artistic interface that bridges technology, nature, and culture. The area for water purifiers and cleaning appliances at the entrance guides users toward an efficient, fulfilling lifestyle. The integrated service area features soft materials, gentle circulation, and a serene ambiance, along with the green landscape, creating a sanctuary where visitors can pause with ease and restore emotional balance.
Team Members: Xiaoyuan Gu
Ruihua Diao
Shen Lv
Li Tang
Jinjin Meng
Chunxue Zhang