Industrial Bank of China Dealbhadh Taobh a-staigh Banca by Scene Aesthetics Design Co., Ltd

Industrial Bank of China Dealbhadh Taobh a-staigh Banca by Scene Aesthetics Design Co., Ltd is a highly esteemed winner of the very prestigious 2026 Duais Airgid A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

AirgeadTaobh a-staigh· 2026

Industrial Bank of China Dealbhadh Taobh a-staigh Banca

by Scene Aesthetics Design Co., Ltd

Client: Industrial Bank Co., Ltd.‌

Duais Airgid A' Design Award Winner in Taobh a-staigh Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Industrial Bank of China Dealbhadh Taobh a-staigh Banca

'S e dealbhadh taobh a-staigh airson meur banca a th' ann an Industrial Bank of China, a' còmhdach 1680 meatair ceàrnagach. Tha an t-àite air a roinn ann an trì raointean: raon seirbheis an talla-fàilte, raon gnothachais malairt, agus raon VIP. Tha cunntairean seirbheis coitcheann aig an aghaidh, fhad 's a tha ionadan-obrach luchd-cunntaidh is chomhairlichean suidhichte ann an raointean oifis-cùil. Tha stiùireadh sgairteil, siostaman ciudha, agus taisbeanaidhean didseatach a' cumail taic ri sruthadh na seirbheis. Tha raointean sònraichte a' frithealadh sheann daoine, luchd-tadhail le gluasadachd chuingealaichte, agus cloinne. Thathar a' cleachdadh peantaichean le VOC ìosal, fiodh ath-chleachdte, meatailtean a ghabhas ath-chuairteachadh, agus modalan ro-thogte.

The Recognition

About the Duais Airgid A' Design Award

Tha Industrial Bank of China Dealbhadh Taobh a-staigh Banca air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Industrial Bank of China Dealbhadh Taobh a-staigh Banca na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Industrial Bank of China Dealbhadh Taobh a-staigh Banca na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Industrial Bank Branch 3.0 Image Standard redefines conventional banking layouts by reorganizing the space into three key zones, including a lobby service area, a business transaction area, and a VIP area. This enhances the client experience for greater efficiency and comfort. The design ensures a consistent brand identity across all branches and promotes green, sustainable practices. It aims to create a modern banking space for both current business needs and future scalability.
Dimensions & Packaging: 1680 square meters
Tags: Scenario Driven Financial Space Design, Streamlined Client Flow, Rationalized Spatial Zoning, Seamless Front to Back Integration, Barrier Free and Inclusive for All Ages, Multiple Sensory Engagement, Modular Planning, Environmentally Friendly Construction, Standardized Brand Visual Identity
Production Technology: The design uses low VOC paints, reclaimed wood, and recyclable metals to reduce construction pollution. Prefabricated modules built in factories are assembled on site, shortening timelines and reducing noise and waste. Electronic screens and interactive digital signage replace printed materials, enabling content updates without using paper. Counters, seating, and other high contact surfaces use finishes that resist stains, withstand wear, and clean easily, helping to extend the service life.
Design Challenge: The challenge lies in creating an immersive financial environment where service flow is visible, client needs are understood, and brand value is felt. The counter area features flexible separation, with universal service counters positioned at the front, and teller and wealth advisor workstations relocated to back office zones. The VIP area is semi independent and fully equipped, offering diverse private and leisure spaces to support premium client events and deliver one stop service.
Research: Driven by advances in financial technology and rising client expectations, the branch uses a modular layout of lobby service, business transaction, and VIP areas to create a progressive experience journey from guidance to interaction to thorough service. Combined with innovations in brand empowerment and ecosystem integration, it delivers a smart financial space that balances professionalism, warmth, and a forward looking spirit, redefining the role of the bank branch in the digital age.
Inspiration: Rooted in the core brand identity, the design redefines its visual language and environmental aesthetics to deliver a consistent presence across all branches and offer a reliable, cohesive client experience. The space features white and gray as primary tones, enhanced with natural wood textures, Industrial Bank Blue, and Sustainable Green to create an environment that feels unified yet uniquely identifiable.
Project Duration: The design phrase of this project began in mid 2024, and the first flagship pilot branch opened in Shenzhen in January 2025.
Operation Flow: To boost efficiency and user experience, the branch integrates diverse smart digital solutions, including a self service zone available around the clock, an intelligent banking area, a smart guidance and queuing system, digital information display and interaction, and dedicated terminals offering training and app tutorials. Services support all age groups and special needs, with dedicated areas for seniors and individuals with mobility challenges, plus an engaging play zone for children.
Team Members: Wendong Zhou,
Ella.Y.Choi,
Qilin Yang,
Shuidong He,
Jingfan Chen,
Ziyou Liu,
Zuoxiu Zhang,
Lian Duan,
Xinran Liu,
Chang’an Luo