Waves Entropy Feidhm Phríomha: Ealaín Dhigiteach by Marta Moretto is a highly esteemed winner of the very prestigious 2017 Duais Òir A' Design Award in Dealbhadh Dealbhadaireachd agus Atharrachadh Dhealbhan Competition Category.
ÒrDealbhadaireachd· 2017
Waves Entropy Feidhm Phríomha: Ealaín Dhigiteach
Client: Amrta
Duais Òir A' Design Award Winner in Dealbhadaireachd Category
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- Verified Award Winner
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The Design
About Waves Entropy Feidhm Phríomha: Ealaín Dhigiteach
Téacs an Leabhair: Déanann an saothar, Waves, taiscéaladh ar an taithí uilíoch ar an bhfarraige, agus é mar aidhm aige brí an fhéin neamhchomhfhiosaigh ealaíne a athbhunú. Cuireadh tús lena chruthú le híomhá tonn farraige. Cuireadh cothromóid eantrópachta amhairc i bhfoirm fhisiciúil, agus ina dhiaidh sin tháinig simpliú agus dealú eilimintí chun éifeacht X-gha a bhaint amach. Tríd an dearcadh uathúil, dlúth seo, léiríonn Marta Moretto bestiarium uathúil. Tuigtear gur léirithe ar archetypes bunaidh iad na foirmeacha léirithe seo, ag teacht chun cinn go díreach ón neamhchomhfhios comhchoiteann Jungach.
The Recognition
About the Duais Òir A' Design Award
Tha Waves Entropy Feidhm Phríomha: Ealaín Dhigiteach air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Waves Entropy Feidhm Phríomha: Ealaín Dhigiteach na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Waves Entropy Feidhm Phríomha: Ealaín Dhigiteach a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Starting from the photo of a breaking wave, I proceeded as a physical: how he formalizes an equation based on a model that is built the same way I've simplified subtracting elements and I arrived so to formalize a visual equation entropy. The work depending on the distance from which you look takes many forms, as if the water particles were alive. Up close you discover the transformation of the entropia in the process of creation takes place in different forms. Art as a game and socializing element.
- Dimensions & Packaging
- Printing on plexiglas: L 100 cm H 70cm 0,3 cm
- Tags
- Waves, Entropy, Clean Energy, Renewable energy, Digital Art
- Production Technology
- Printing on plexiglas, textile printing, printing on paper, production of carpets, embroideries, jewelry necklaces, Necklaces and Pendants, lamps burano, Plexiglas chandelier. Suitable materials: paper, cloth, Plexiglas, glass, precious stones, led, glitter, colored beads,
- Design Challenge
- I'd like to enrich my project declining it in other areas such fashion accessories, design, Jewelry, lamps and furniture design
- Research
- The use of ambiguous interpretation of drawings to assess the personality of an individual is an idea that dates back to Leonardo da Vinci and Botticelli. The interpretation of inkblots was part of a late nineteenth century game. Rorschach was the first systematic approach of this type. According to Jung, our body itself bears the traces of archaic inheritance as our aquatic heritage. The unconscious contains all the potential of life, and is the source of energy, the reservoir of power from which we derive our daily energy and contains the material of our existence.
- Inspiration
- The wave action is the fundamental way in which energy is transported and transmitted. The waves are an expression of the universal rhythm that orchestrates and sends forth all creation and the development of life on earth.
- Project Duration
- The project started december 2013 in Genoa, seamlessly, and has been exhibited in the Arte Fiera Genova, 2013, Published in the Catalogue. SeeMeTakeover 2014 - 24 luglio 2014. 25-story-tall billboard in Times Square. See.Me Exhibition, Broadway New York
RomArt, 2015 Roma: 15, 18 Maggio 2015. Published in the Catalogue. HEARTEARTH - AV - VIDEO A Konvent - Barcellona -2015
HEARTEARTH festival - Berlino - Milano, Luglio - Settembre - 2016 - Operation Flow
- we play? what do you see? Art as a game, it stimulates the imagination, favors the sociality.
- Patents
- marta moretto 2013
- Image Credits
- marta moretto
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