Feel The Vineyard Dealbhadh Taisbeanaidh by Kelvin Chan

Feel The Vineyard Dealbhadh Taisbeanaidh by Kelvin Chan is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Thachartasan agus Thachartasan Competition Category.

UmhaTachartas· 2020

Feel The Vineyard Dealbhadh Taisbeanaidh

by Kelvin Chan

Client: Hong Kong Trade Development Council - Exhibition Services

Duais Umha A' Design Award Winner in Tachartas Category

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Verified Award Winner

Verify Award Status for #86887

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Feel The Vineyard Dealbhadh Taisbeanaidh

Is e dealbhadh taisbeanaidh a th' ann an Feel the Vineyard a chaidh a chruthachadh airson fèill malairt fìona is deoch làidir ann an Hong Kong. Tha an cruth-clàr a' còmhdach ochd ceud trithead 's a trì meatairean ceàrnagach agus tha bothain ann airson 255 branda fìona. 'S e taigh-fìona a' chuspair. Is e fiodh, feur agus meatailt na prìomh stuthan. Tha pàtrain fiodha a' cur nam bharaillean traidiseanta an cuimhne, fhad 's a tha am feur a' toirt sùil air garradh fhìon-dhearcan. Chaidh caibinaidean meatailt uèirichte a thaghadh dha na h-aonadan taisbeanaidh gus àite a shàbhaladh agus gus rèiteachaidhean sùbailte a cheadachadh. Tha balla fàilidh a' taisbeanadh nan diofar fhàilean a th' aig fìonan Astràilianach, agus tha bàr fìona a' tabhann àite blasadaireachd shocair.

The Recognition

About the Duais Umha A' Design Award

Tha Feel The Vineyard Dealbhadh Taisbeanaidh air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Feel The Vineyard Dealbhadh Taisbeanaidh na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Feel The Vineyard Dealbhadh Taisbeanaidh a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Vinexpo Hong Kong is the most influential wine and spirits trade fair in the Asia Pacific which held every two years.It held on 29 to 31 May 2018 in Hong Kong. The successful event featured an extensive promotion of Australia wine and offered a platform for deeper trade education in the Asia market. This project is to design an exhibition and the booth for 255 wine brands and the theme is a winery. Interactive wall and wine bar are the features of the exhibition.
Dimensions & Packaging: Project Area is eight hundred thirty-three square meters. To express the mood of our main theme, most of the structure was made of wood and metal. The main signage and brand name of exhibitor were made by light-box. The electronic equipment such as the power supply and the wire were hired, along with furniture and props were also applied for this area.
Tags: Exhibition, winery, natural, Australia, Wine, modern, creative
Production Technology: About the display cabinet of each exhibitor booth, we portrayed in a modern and high-end image. Because of the limited space, designer selected a wired metal design instead of a wooden cabinet. The wired metal cabinet not only increases the visual spacing of each booth, but also the flexibility of the display method for the exhibitors
Design Challenge: The most challenging part of the design was linking all the islands together. Because of spacing and different design elements, the 4 islands seem separated. Therefore, designer created the gateway for each island and visitors can switch to the different island easily. Designer created the wooden structure surrounded by 4 islands which fuse the island together. Also, the section signage and graphic banner were put on the top of the gateway which guided the visitors and exhibitor.
Research: Our theme was a winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Inspiration: Main materials used wood and grass to fit in the theme, winery. Designer captured the environment and the production process of wine as design reference. The wooden pattern symbolizes as wooden barrel which is the iconic tool of traditional wine production. Grass represented as the grape orchard means fresh and high quality of ingredients. Visitors could enjoy the wine and spirits as they immerse in a reproduction of natural grape orchard.
Project Duration: The project duration was 4 months from initial briefing to onsite completion, it was launched on the 29th of May 2018 and ran for 3 days, only 2 days were allowed for the move in and onsite set up. It was located at the Hong Kong Conference and Exhibition Centre.
Operation Flow: To compare with the traditional exhibition, interactive wall and wine bar are the highlight of the fair. The aroma wall gave the idea of wine is not only to taste, but also to smell. Visitors could experience different featured smells of wine which are produced from Australia. It raised the interest of visitors and impression of Australia wine. Apart from aroma wall, wine bar provided a casual and relaxing area for all visitor after five PM. They could taste the wine and shared their experience to others.
Image Credits: Hong Kong Trade Development Council