Studds Accessories Ltd Tha Dealbhadh Taobh A-Staigh Àite Reic by Sameer Khosla is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.
AirgeadTaobh a-staigh· 2020
Studds Accessories Ltd Tha Dealbhadh Taobh A-Staigh Àite Reic
Client: Studds
Duais Airgid A' Design Award Winner in Taobh a-staigh Category
Verified Award Winner
Verify Award Status for #88161The Design
About Studds Accessories Ltd Tha Dealbhadh Taobh A-Staigh Àite Reic
Tha Studds Accessories Ltd a ’dèanamh clogaidean agus sgeadachadh dà-chuibhle. Bha clogaidean Studds gu traidiseanta air an reic ann an ionadan ioma-bhrand. Mar sin, bha feum air dearbh-aithne branda a chruthachadh a bha e airidh air. Smaoinich D'art air a ’bhùth, a’ nochdadh puingean-conaltraidh ùr-ghnàthach leithid Mas-fhìor na toraidhean, bùird taisbeanaidh suathaidh eadar-ghnìomhach agus innealan glanaidh clogaid msaa. Studds the helmet and accessories store, tharraing a-steach àireamh mhòr de luchd-ceannach, a ’gabhail turas reic luchd-ceannach chun ath ìre.
The Recognition
About the Duais Airgid A' Design Award
Tha Studds Accessories Ltd Tha Dealbhadh Taobh A-Staigh Àite Reic air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Studds Accessories Ltd Tha Dealbhadh Taobh A-Staigh Àite Reic na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Studds Accessories Ltd Tha Dealbhadh Taobh A-Staigh Àite Reic na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This project consists of design, digital planning integration and construction. The design essential task was to drive scalability without compromising on premium design feel. A single trade area was split into two parts STUDDS and SMK, interior areas were created to seek and improve the customer experience, majorly a physical and digital experience. Asia is a land of diversity therefore the key achievement was design adaptability to all kinds of geographies, markets and consumers.
- Dimensions & Packaging
- The project covers a total of 600 square feet. In order to better meet the functional requirements, each region carries its main tasks and specific functions according to its spatial characteristics.
- Tags
- Retail Space, Interior Design, Interactive Design, Retail Interior Design, Retail Store Design
- Production Technology
- With the aim of creating a premium design identity that could sustain in a harsh retail environment, sturdy materials were proposed. Fixtures were made with square metal powder-coated pipes. Using Virtual reality gear for immersive product experience, an interactive touch table was introduced to reduce the inventory cost and helmet sanitizing machine for hygiene. Use of eco-friendly and recyclable materials like green cast acrylic and paper wood. For human safety, use of fire-resistant ACP.
- Design Challenge
- The design studio was aware of the massive challenge of joining consumers belongs to masses and classes together under one roof. In the design process of directing, ratios, mixing, balancing and various design elements such as the grey facade, brand wall, cutting space, category, Stock Keeping Unit into right proportions were respected, and the right mix of mass & class was maintained very well all across.
- Research
- Two-month detailed International research was conducted after the design brief, teams traveled to Malaysia, China, Thailand, Srilanka and India to develop a deeper understanding of consumer and market insights. In order to achieve the design into reality, various iterations were conducted on material selection and comparison. In the construction process, the design team joins with many parties, studies and discussions, so that the effect of the design scheme has been restored and landed well.
- Inspiration
- The concept of this proposal is about to unify two brands together (Studds and SMK). Therefore Studds, the world's largest helmet manufacturer desired a global retail Identity. In phase one brand planned to rollout 100 stores in Asia with an average area of 600 to 1000 sq ft. The broad inspiration came from three words of the brand - legacy, comfort and safety. The layer of the same design skin was sketched across every inch of the store to achieve a unified design identity. The design allows for generating a large flow of consumers to have a better experience. Yet a futuristic design for both consumer segments masses and classes.
- Project Duration
- The project started in 10/09/2018 and finished in 07/03/2019 at 1 Mahant Laxman Dass Road- Dehradun, Uttrakhand, Dehradun 248001 IN
- Operation Flow
- 1.Prototyping was the foundation step for each production process.
2. Defining the lighting in store ambience in relation to product - This balance was highly critical.
3.Using the actual Studds Factory Manufacturing Process and transforming it into retail design was highly challenging while executing various brand touch points e.g Main glass facia shows the product explode view of helmet. Main door handle of the store was a HELMET itself. - Patents
- We assure, post COVID19 lockdown we will apply for design copyrights. In order to assure the authenticity of this project, we have enclosed the No Objection Certificate from client and Project Contract documents in the licences. Please find the documents.
- Team Members
- Global Design Director: Sameer Khosla
Global Design Strategy: Syed Shahnawaz Zaidi
Global Operations Director: Deepak Kumar - Image Credits
- Image #1: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.
Image #2: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.
Image #3: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.
Image #4: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.
Image #5: Creator Sameer Khosla, D’ART PVT LTD, Still Photography, 2019.
Video Credits: Creator Sameer Khosla, D’ART PVT LTD, Video Shoot, 2019.
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