MAU Vegas 2019 Tachartas by Shreya Gulati

MAU Vegas 2019 Tachartas by Shreya Gulati is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh Competition Category.

IarannSanasachd· 2020

MAU Vegas 2019 Tachartas

by Shreya Gulati

Client: Houndstooth

Duais Iarainn A' Design Award Winner in Sanasachd Category

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Verified Award Winner

Verify Award Status for #88163

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About MAU Vegas 2019 Tachartas

Apps gluasadach Is e gun fhosgladh no MAU Vegas am prìomh thachartas aplacaidean gluasadach san t-saoghal. Bidh e a ’tàladh na suaicheantasan as motha bho Silicon Valley a’ toirt a-steach Spotify, Tinder, Lyft, Bumble agus MailChimp gus beagan ainmeachadh. Chaidh an obair a thoirt dha Houndstooth a bhith a ’bun-bheachdachadh, a’ dealbhadh agus a ’cur an gnìomh coltas lèirsinneach agus làthaireachd didseatach an tachartais gu lèir airson na bliadhna 2019. Mar a bhios an tachartas a’ feuchainn ri crìochan a phutadh anns an àite tech, dhealbhaich iad siostam a dh ’fhaodadh sin a riochdachadh tro dhealbhan lèirsinneach agus an luchd-èisteachd a bhrosnachadh. a-steach don eòlas gu h-iomlan.

The Recognition

About the Duais Iarainn A' Design Award

Tha MAU Vegas 2019 Tachartas air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi MAU Vegas 2019 Tachartas na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air MAU Vegas 2019 Tachartas airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tags: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Production Technology: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Design Challenge: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Research: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiration: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Project Duration: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Operation Flow: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Team Members: Shyamlee Jagtap