Tomorrow Lab Dealbhadh Àite Tachartais by Hong Kong Trade Development Council

Tomorrow Lab Dealbhadh Àite Tachartais by Hong Kong Trade Development Council is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Thachartasan agus Thachartasan Competition Category.

AirgeadTachartas· 2020

Tomorrow Lab Dealbhadh Àite Tachartais

by Hong Kong Trade Development Council

Client: Hong Kong Trade Development Council

Duais Airgid A' Design Award Winner in Tachartas Category

46,165

Verified Award Winner

Verify Award Status for #89982

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tomorrow Lab Dealbhadh Àite Tachartais

Is e dealbhadh àite tachartais a th' ann an Tomorrow Lab a chaidh a chruthachadh airson Centrestage, tachartas fasan a chaidh a chumail aig Ionad Co-labhairt is Taisbeanaidh Hong Kong airson ceithir làithean. Tha an dealbhadh a' còmhdach trì àiteachan coitcheann: an cabhsair inntrigidh, taisbeanadh sa mheadhan agus arena catwalk am broinn talla an taisbeanaidh. Tha cuspair deuchainn-lann gnìomhachais san àm ri teachd air a chur an sàs air feadh an àite. Tha gàirdeanan innealra a' gluasad agus taisbeanaidhean crios-giùlain a' taisbeanadh nam brannd fasan. Chaidh na structaran a ro-dhèanamh far làraich agus an cur ri chèile ann an trì làithean. Chaidh earrannan meatailt falamh ath-chuairteachadh às dèidh an tachartais agus bha na brataichean-ùrlair bith-mhillidh.

The Recognition

About the Duais Airgid A' Design Award

Tha Tomorrow Lab Dealbhadh Àite Tachartais air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Tomorrow Lab Dealbhadh Àite Tachartais na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Tomorrow Lab Dealbhadh Àite Tachartais na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A premium fashion event called Centrestage was held at the Hong Kong Convention and Exhibition Centre for 4 days. Housing over 220 contemporary fashion brands within a 7000m2 area. A contemporary Tomorrow Lab theme was created to uplift the ambience of the 3 communal spaces provided by the organiser. This includes the outer concourse followed by a central display and a catwalk arena located inside the exhibition hall. Besides this challenge, only 3 days were permitted for the onsite set-up.
Dimensions & Packaging: Due to the tight onsite production of 3 days, the design had to be prefabricated off-site and assembled quickly on site. All the backdrops were finished in digital print, while the catwalk back wall used coloured polycarbonate sheets. All structural formats were made from metal hollow sections and recycled after the event. The LED screen, pre-controlled robotic arms, lighting, audio and visual equipment were hired. All carpets were biodegradable.
Tags: Centrestage, Hong Kong, Fashion, Tomorrow Lab, Space, Exhibition, Fair, Contemporary, Catwalk, Sci-fi
Production Technology: Due to the tight 3-day onsite production, the design had to be prefabricated off-site and assembled quickly onsite. The backdrops were made with both plywood backing finished in digital print and the catwalk backwall used coloured polycarbonate sheets. All linear structural formats were made from metal hollow sections and recycled after the event. All the light emitting diode screen, pre-controlled robotic arms and audio & visual equipment were hired. Usage of biodegradable carpets were also applied.
Design Challenge: The challenging part was defining the design language to uplift the overall ambience. Since Centrestage is about being progressive and experimental using a series of anonymous futuristic industrial setting was apt. Much of the industrial feel of the decor is unidentifiable to let the visitors’ own imagination conclude each scene. Inside the hall’s a robotic production line is replicated to give the notion future fashion pieces could be conceptualised or collaborated by robots in future.
Research: The research was based on the purpose of Centrestage as a vehicle to discover the most upcoming Asian fashion talent and congregate the latest contemporary fashion brands together. A futuristic approach was adopted under the concept of Tomorrow Lab. From this, the organiser wanted to develop 3 main spaces. A visitors journey was created using design elements to form a futuristic industry lab experience as its core reference.
Inspiration: The Tomorrow Lab concept was inspired by Centrestage’s objective to discovers Asia’s latest upcoming fashion talents whilst bringing the most contemporary brands under one roof. A futuristic industrial laboratory theme to evoke the visitors' first impression was built at the concourse. The lab theme continued inside the exhibition hall. Real moving robotic arms were used to highlight the various fashion brands at the central display that led visitors to the open stage area.
Project Duration: The total duration was 3 months from initial briefing to onsite completion. The event was launched on the 5th of September 2018 and ran for 4 days. Only 3 days were allowed for the move in and onsite setup and production testing. Centrestage was located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong.
Operation Flow: The flow for Tomorrow Lab concept began at the concourse with various wall installations each with a futuristic industrial lab theme, a large LED screen was also installed for enhancing the first impression of the visitors. Inside the hall, a central display containing 2 conveyor belt showcases with dressed mannequins along with a series of movable robotic arms set the scene. The catwalk arena used scaffoldings, yellow metal grated seats and cladded polycarbonate to further echo the concept.