DIY Spice Blends by Chef Heidi Tha Reasabaidhean Didseatach Meadhanan Sòisealta by Lize-Marie Swan

DIY Spice Blends by Chef Heidi Tha Reasabaidhean Didseatach Meadhanan Sòisealta by Lize-Marie Swan is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh Competition Category.

AirgeadSanasachd· 2020

DIY Spice Blends by Chef Heidi Tha Reasabaidhean Didseatach Meadhanan Sòisealta

by Lize-Marie Swan

Client: Unilever Food Solutions

Duais Airgid A' Design Award Winner in Sanasachd Category

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Colors

The Design

About DIY Spice Blends by Chef Heidi Tha Reasabaidhean Didseatach Meadhanan Sòisealta

Thug Unilever Food Solutions air a ’chòcaire còmhnaidh Heidi Heckmann (Còcaire Luchd-ceannach Roinneil, Cape Town) 11 reasabaidhean Spice Blends sònraichte a chruthachadh a’ cleachdadh Raon Spice Robertsons. Mar phàirt den iomairt “Our Journey, Your Discovery” b ’e am beachd ìomhaighean agus dealbhadh gun samhail a chruthachadh a’ cleachdadh na grìtheidean sin airson iomairt spòrsail air Facebook. Gach seachdain chaidh Spice Blends sònraichte Chef Heidi a phostadh mar Facebook Canvas Posts le mòran mheadhanan. Tha gach aon de na reasabaidhean sin cuideachd rim faighinn airson luchdachadh sìos iPad aig làrach-lìn UFS.com.

The Recognition

About the Duais Airgid A' Design Award

Tha DIY Spice Blends by Chef Heidi Tha Reasabaidhean Didseatach Meadhanan Sòisealta air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi DIY Spice Blends by Chef Heidi Tha Reasabaidhean Didseatach Meadhanan Sòisealta na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha DIY Spice Blends by Chef Heidi Tha Reasabaidhean Didseatach Meadhanan Sòisealta na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Unilever Food Solutions tasked resident Chef Heidi Heckmann (Regional
Customer Chef, Cape Town) to create 11 unique Spice Blends recipes using the Robertsons Spice Range. As part of “Our Journey, Your Discovery” campaign the idea was to create unique images and designs using these ingredients for a fun Facebook campaign. Each week Chef Heidi’s unique Spice Blends was posted as media-rich Facebook Canvas Posts. Each of these recipes is also available for iPad download at the UFS.com website.
Dimensions & Packaging: Each design was aprox. 500mmx500mm on a 50mm black painted tile slate. Each recipe is then digitized to an A4 layout for iPad use.
Tags: advertising, Art Direction, photography, illustration,
Production Technology: Each image was produced using the ingredients of each recipe and sourced from the Robertson Spice Range. Each illustration was handcrafted, brushed and composited on a black tile slate and took with a DSLR camera in the studio.
Inspiration: The inspiration for each of these images came from the Spice Blend recipes names. These images were meticulously crafted by brushing the various spice ingredients together to form and switch on the senses in 11 eye-catching designs.
Project Duration: The campaign ran from 27 Jun 2017 to 14 Jun 2017 on the Unilever Food Solution SA facebook page.
Team Members: Copywriter/Art Director: Lize-Marie Swan
Account Exec: Cheila Madureira
Account Exec: Sarah Bartholomew