Seotun Saram Comhéadan Feidhmchláir Soghluaiste by Donggyun Kang

Seotun Saram Comhéadan Feidhmchláir Soghluaiste by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dealbhadh Theicneòlasan, Aplacaidean agus Bathar-bog Fòn-làimhe Competition Category.

IarannFòn-làimhe· 2020

Seotun Saram Comhéadan Feidhmchláir Soghluaiste

by Donggyun Kang

Client: Seotun Saram

Duais Iarainn A' Design Award Winner in Fòn-làimhe Category

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Colors

The Design

About Seotun Saram Comhéadan Feidhmchláir Soghluaiste

Is comhéadan feidhmchláir soghluaiste é Seotun Saram a nascann daoine atá ag lorg comhairleoireachta síceolaíche le comhairleoirí gairmiúla cáilithe. Tagraíonn an t-ainm do dhuine nach bhfuil scileanna aige fós, agus leanann an tseirbhís an smaoineamh go dtosaíonn gach duine go ciotach. Míníonn scéal síscéalta an próiseas comhairleoireachta ar bhealach simplí d'úsáideoirí nach bhfuil taithí acu ar chomhairleoireacht. Tá dhá charachtar sa scéal: Seotun, comhairleoiste ag fánaíocht, agus Gobukki, comhairleoir mall ach iontaofa. Múnlaíonn uigeachtaí páipéir the, tónálacha dúghorm spéir na hoíche, agus deilbhíní lámhtharraingthe an fhéiniúlacht amhairc.

The Recognition

About the Duais Iarainn A' Design Award

Tha Seotun Saram Comhéadan Feidhmchláir Soghluaiste air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Seotun Saram Comhéadan Feidhmchláir Soghluaiste na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Seotun Saram Comhéadan Feidhmchláir Soghluaiste airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim