Òr Lìon · 2020
Macy’s Website Làrach-lìn E-Mhalairt
- Duais Òir A' Design Award 2020 in Lìon
- CLIENT: Macy's
- Estimated Number of Design Views: 87,206
- Verification code 8DBCEF0B91 · Verify this award
Colors
About Macy’s Website Làrach-lìn E-Mhalairt
'S e àrd-ùrlar e-mhalairt a th' ann an làrach-lìn Macy's a leigeas le luchd-ceannach taghadh bathair Macy's a cheannach air-loidhne. Chaidh an làrach-lìn ath-dhealbhadh ann an 2019 mar fhreagairt dhìreach do bheachdan luchd-ceannach, agus mar thoradh air sin thàinig dealbhadh glan, sìmplidh air a bhrosnachadh le fasan. Tha an co-dhealbhachd a' tarraing air meadhanan fasain agus bathar teicneòlais luchd-cleachdaidh, agus tha e ag amas air Macy's a dhealachadh bho luchd-reic farpaiseach. Chaidh teicneòlasan-lìn freagairteach ùr-nodha a chleachdadh, gus an gabh an làrach fhaicinn air coimpiutairean-uchd, tablaidean agus fònaichean-làimhe sgairteil. Stiùir rannsachadh eòlas-cleachdaiche an t-ath-dhealbhadh, a' gabhail a-steach suirbhidhean, agallamhan agus deuchainnean so-chleachdachd.
About the Duais Òir A' Design Award
Tha Macy’s Website Làrach-lìn E-Mhalairt air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Macy’s Website Làrach-lìn E-Mhalairt na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Macy’s Website Làrach-lìn E-Mhalairt a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.
Press Kit
- Unique Properties
- In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
- Dimensions & Packaging
- We developed reponsive web design across different devices.
- Tags
- Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
- Production Technology
- We utilized modern responsive web technologies.
- Design Challenge
- The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
- Research
- Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
- Inspiration
- The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
- Project Duration
- The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
- Operation Flow
- Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
- Image Credits
- Images courtesy of Macys.
