Yum Rob Taobh a-staigh Taigh-bìdh le Zhidong Du

Tha Yum Rob Taobh a-staigh Taigh-bìdh le Zhidong Du na bhuannaiche air leth urramach anns an fharpais chliùitich 2020 Duais Airgid A' Design Award ann an Roinn Farpais Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh.

AirgeadTaobh a-staigh· 2020

Yum Rob Taobh a-staigh Taigh-bìdh

le Zhidong Du

Neach-ceannach: MET Creative Brand

Buannaiche Duais Airgid A' Design Award ann an Roinn Taobh a-staigh

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Buannaiche Duais Dearbhaichte

Dearbhaich Inbhe na Duaise airson #95774

Tadhail air an Làrach Seall aig A' Design Award Brath Naidheachd Suaicheantas Duaise

Dathan

An Dealbhadh

Mu dheidhinn Yum Rob Taobh a-staigh Taigh-bìdh

Is e taigh-bìdh cliste air a stèidheachadh air cuspair a th' ann an Yum Rob ann am Baile Hengshui. Tha an taobh a-staigh a' còmhdach 450 meatair ceàrnagach agus a' leantainn stoidhle ùr-nodha agus shìmplidh. Bidh an t-slighe a-steach a' cleachdadh crios cruinn a chaidh a thoirt bho ìomhaigh inneal-fuadain a' bhrand, air a chuartachadh le stàilinn gun mheirg sgàthanach. Bidh uachdaran sgàthanach air trì taobhan den trannsa a-staigh a' cruthachadh slighe tumaidh. Bidh stiallan solais dhathte agus solais snàithlean optaigeach air a' mhullach a' cumadh àile lèirsinneach. Tha suidheachain cheumnaichte san àite feitheimh a bheir stiùir air gluasad agus a chumas barrachd aoighean. Bidh proiseact panoramach a' coileanadh na h-àrainneachd ithe.

An Aithneachadh

Mu dheidhinn Duais Airgid A' Design Award

Tha Yum Rob Taobh a-staigh Taigh-bìdh air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Yum Rob Taobh a-staigh Taigh-bìdh na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Yum Rob Taobh a-staigh Taigh-bìdh na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Air Cùl an Dealbhaidh

Pasgan Naidheachd

Creideasan, buill sgioba agus fiosrachadh teicnigeach a chuir an dealbhaiche ri chèile.

Feartan Sònraichte: Yum Rob is the first future concept theme smart restaurant in Hengshui City. The designer adopts modern, simple and fashionable design style, through digital hardware, personalized products and humanized service, and in the way of technology and food, to bring immersive dining experience to customers.
Tomhasan & Pacadh: The project covers a total of 450 square meters. The three sides of the inner extension channel adopt mirror surface to create "immersive" punch memory point and increase brand perception. It enables customers to take into account all kinds of experience in comings and goings.
Tagaichean: Interior, Future, Smart Restaurant, Modern, Fashion, Immersive,
Teicneòlas Cinneasachaidh: The entrance extracts the circular arc element from the robot image of the brand, combining with the mirror stainless steel material surrounding, bringing people a sense of mystery and unknown. The use of color light-emitting strip creates a sweet and joyful visual feeling, while presenting a sense of ritual and illusion of the scene.
Dùbhlan Dealbhaidh: The top of the box uses optical fiber lights to enhance the visual atmosphere of the space. The panoramic 360-degree stereoscopic projection with a strong sense of the future creates an "immersive" dining environment through acousto-optic technology, presenting diverse and dramatic visual effects for customers.
Rannsachadh: As more and more consumers are used to meet their various needs for catering through online channels, the current catering management system is not limited to cash register, but also a connector between restaurant, platform and guests. The new technology and experience will become the focus of the next development of the catering industry.
The cartoon IP image of VIVI can not only attract people's attention as a selling point, but also form its own visual symbols to increase brand recognition.
Brosnachadh: The core of this case is to transform the abstract brand concept into a perceptible and communicable space language, and increase the benefits for business operation. Therefore, in front of the door design, the designer uses a very architectural image to show "taste" and "future" in different directions. The bold and bright color layout make the restaurant become beautiful and striking in this street.
Faid a' Phròiseict: The project started in February 2019 in Hengshui and finished in March 2019 in Hengshui.
Sruth Obrachaidh: The waiting area is equipped with stepped seats, reasonably planning the customers' moving line, which can accommodate more people to wait for meals. Meanwhile, it subtly changes the atmosphere of the whole space, creating a cinema like audio-visual enjoyment. Semi matte paint is used on the walls around to enhance the depth of the space. The logo is embedded with the LED display screen, which brings rich spatial emotions by changing different expression forms.
Peutantan: Copyrights belong to Zhidong Du, 2019.
Buill na Sgioba: Zhidong Du
Ailing Xu
Creideasan Dhealbhan: Image #1: Photographer Ming Chen, Entrance, 2019.
Image #2: Photographer Ming Chen, Waiting Area, 2019.
Image #3: Photographer Ming Chen, Dining Area, 2019.
Image #4: Photographer Ming Chen, Stairs, 2019.
Image #5: Photographer Ming Chen, Box, 2019.