Hch Dearadh Taobh Istigh Bútaic Faisin by SpActrum

Hch Dearadh Taobh Istigh Bútaic Faisin by SpActrum is a highly esteemed winner of the very prestigious 2021 Duais Airgid A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

AirgeadTaobh a-staigh· 2021

Hch Dearadh Taobh Istigh Bútaic Faisin

by SpActrum

Client: SpActrum

Duais Airgid A' Design Award Winner in Taobh a-staigh Category

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Colors

The Design

About Hch Dearadh Taobh Istigh Bútaic Faisin

Is bútaic faisin é HCH atá suite in ionad siopadóireachta nua-aimseartha. Tarraingíonn an dearadh ar an halla colúnach siméadrach, a chuireann plean baisleaca clasaiceach i gcuimhne. Aistríonn an taobh istigh dá bharr sin ó charachtar tráchtála go ceann naofa. Tá an leagan amach bunaithe freisin ar theampaill na Sean-Ghréige agus ar phrionsabail na n-ais amhairc de chuid na hAcrapoile. Tá trí dhroichead bándearg socraithe le díriú i dtreo a chéile agus le treoir a thabhairt do chuairteoirí tríd an spás domhain. Is féidir dealbha samhaltóra a chur isteach i bpoill ar dhromchlaí na ndroichead chun ardán taispeántais a chruthú. Úsáidtear coincréit threisithe le snáithín gloine, terrazzo agus cruach.

The Recognition

About the Duais Airgid A' Design Award

Tha Hch Dearadh Taobh Istigh Bútaic Faisin air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Hch Dearadh Taobh Istigh Bútaic Faisin na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Hch Dearadh Taobh Istigh Bútaic Faisin na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
Dimensions & Packaging: 700 sqm
Tags: Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
Production Technology: GRC, Terrazzo, Steel,
Design Challenge: The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
Research: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
Inspiration: The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
Project Duration: Design: 2017-2018
Construction Completed: 2019
Team Members: Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan,
Image Credits: Hanqi LI, Zefeng ZHANG