Òr Taobh a-staigh · 2020
Heytea Lab Shenzhen OCT Harbor Dealbhadh Taobh a-staigh Bùth-reic
by Uno Chan
- Duais Òir A' Design Award 2020 in Taobh a-staigh
- CLIENT: TOMO Interior Design Firm
- Estimated Number of Design Views: 21,538
- Verification code 7C4E362686 · Verify this award
Colors
About Heytea Lab Shenzhen OCT Harbor Dealbhadh Taobh a-staigh Bùth-reic
'S e dealbhadh taobh a-staigh bùth-reic a th' ann an Heytea Lab Shenzhen OCT Harbor airson prìomh bhùth branda tì. Tha an t-àite a' còmhdach 1300 meatairean ceàrnagach agus tha e air a roinn ann an còig deuchainn-lannan cuspaireil. Tha an deuchainn-lann iomallach, an deuchainn-lann deigh-dhèanaimh, an deuchainn-lann mhìlsean agus an deuchainn-lann dhealbhan air a' chiad làr, agus tha deuchainn-lann nan geek tì air an dàrna làr. Tha staidhre gheoimeatrach a' ceangal an dà ìre agus a' cruthachadh meadhan lèirsinneach an taobh a-staigh. Tha solais stiallach agus filmichean solais air an suidheachadh anns a' mhullach agus anns na cliathan meatailt. Tha duilleagan cop alùmanaim air na ballachan taobhach a' cur an aghaidh meatailt sgùraichte sròl.
About the Duais Òir A' Design Award
Tha Heytea Lab Shenzhen OCT Harbor Dealbhadh Taobh a-staigh Bùth-reic air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi Heytea Lab Shenzhen OCT Harbor Dealbhadh Taobh a-staigh Bùth-reic na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh Heytea Lab Shenzhen OCT Harbor Dealbhadh Taobh a-staigh Bùth-reic a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.
Press Kit
- Unique Properties
- According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
- Dimensions & Packaging
- The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
- Tags
- Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
- Production Technology
- The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
- Design Challenge
- The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
- Research
- Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
- Inspiration
- Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
- Project Duration
- The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
- Operation Flow
- The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
- Patents
- Copyrights belong to Uno Chan, 2019.
- Image Credits
- Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.
