Extra Time Cinema Príomhfheidhm: Pictiúrlann, Gailearaí Ealaíne by XU Studio

Extra Time Cinema Príomhfheidhm: Pictiúrlann, Gailearaí Ealaíne by XU Studio is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

AirgeadTaobh a-staigh· 2020

Extra Time Cinema Príomhfheidhm: Pictiúrlann, Gailearaí Ealaíne

by XU Studio

Client: XU Studio

Duais Airgid A' Design Award Winner in Taobh a-staigh Category

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Colors

The Design

About Extra Time Cinema Príomhfheidhm: Pictiúrlann, Gailearaí Ealaíne

Is pictiúrlann agus gailearaí ar éileamh é Extra Time Cinema atá suite ar an dara hurlár íoslaigh d'ionad siopadóireachta i Shanghai. Clúdaíonn an taobh istigh 800 méadar cearnach. Seasann beár i lár spáis leathchiorclaigh a bhfuil ga 9 méadar aige, agus mar sin is féidir leis an limistéar feidhmiú mar chaifé, mar shaló léachtaí, mar stáitse do léirithe damhsa agus mar ionad do sheoltaí táirgí. Tá an balla lasmuigh fillte i gcruach dhosmálta scáthánaithe fhillte, agus athraíonn na frithchaithimh de réir mar a shiúlann daoine thart. Coinníonn eangacha cuartha cruach dhosmálta stríoca solais agus painéil sholais phlaisteacha, a lonraíonn i gorm, i nglas agus i ndearg rósach.

The Recognition

About the Duais Airgid A' Design Award

Tha Extra Time Cinema Príomhfheidhm: Pictiúrlann, Gailearaí Ealaíne air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Extra Time Cinema Príomhfheidhm: Pictiúrlann, Gailearaí Ealaíne na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Extra Time Cinema Príomhfheidhm: Pictiúrlann, Gailearaí Ealaíne na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In addition to the functional format of the on-demand cinema, designers have created an infinitely possible theater for the space. The bar at the entrance is the center of the circle, with a radius of 9 meters, surrounding a semi-circular space, it brings various possibilities for customer operations. In addition to the daily cafe function, this space has hosted movie lecture salons, improvised performances of modern dance, and has been leased by corporate users for product launches.
Dimensions & Packaging: The project covers a total of 800 square meters. The designer deliberately shaped a more exaggerated width and height ratio in the space walkway design, with the way of building wash wall lights, increased the indoor space in the architectural space scale sense.
Tags: Interior, Commercial, Natural, Elegant, Cultural, Cinema, Lighting Art, New Business Forms, Art gallery
Production Technology: At the top of the semi-circular area of the entrance, designers decorated with cheap sunlight panels, made curved stainless steel grooves, arrange the light strips, inserted plastic sunlight panels, and after the lights are turned on, the entire sunlight panel was illuminated, making the entire ambient light from blue to green and rose red.
Design Challenge: The project is located on the B2 floor of the shopping mall, behind a large staircase. The location is very inconspicuous. Designers wanted to open the entire facade, and make a large interactive projection device at the door to attract customers who pass by in the distance, but not passed by the property owners. Therefore, they made a new attempt under limited conditions, and wrapped the exterior facade of the solid wall with a folded stainless steel mirror surface.
Research: In the design process, designers advocated the concept of economy and environmental protection, insisted on using simple and common materials, and made rich and interesting effects through design research. For example, the arc-shaped decorative material suspended in the air, which left a deep impression on customers. Through this experiment and exploration, designers knew that ordinary cheap materials can also create good visual effects and bring interesting experiences to customers.
Inspiration: Nowadays, with the rapid development of network technology, there is less and less person-to-person communication. Although the traditional on-demand cinema feels like a completely private space, designers hope that there will be more communication between people and make the on-demand cinema a new social space. They have added a multifunctional space with a bar as the core. Here, people can sit down for coffee, read a book, buy their favorite videos, hold salon lectures and meet new friends.
Project Duration: The project started in December 2018 in Shanghai and finished in March 2019 in Shanghai.
Operation Flow: The designer used the principle of light projection, so that each cinema number in the form of light projected on the facade and it is the best respect for the space light environment.
Patents: Copyrights belong to XU Studio, 2019.
Team Members: Sabrina Xu
Chilcutt Xu
Ling Ding
C Luo
Jane Jiang
Mango He
Image Credits: Image #1: Photographer Peter Zhang, Cinema Entrance, 2019.
Image #2: Photographer Peter Zhang, Bar, 2019.
Image #3: Photographer Peter Zhang, Sitting Area, 2019.
Image #4: Photographer Peter Zhang, Gallery Entrance, 2019.
Image #5: Photographer Peter Zhang, Corridor, 2019.