La Moitie Tha Àite Ioma-Mhalairteach by One Fine Day Studio & Partners is a highly esteemed winner of the very prestigious 2020 Duais Òir A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.
ÒrTaobh a-staigh· 2020
La Moitie Tha Àite Ioma-Mhalairteach
by One Fine Day Studio & Partners
Client: One Fine Day
Duais Òir A' Design Award Winner in Taobh a-staigh Category
Verified Award Winner
Verify Award Status for #97772The Design
About La Moitie Tha Àite Ioma-Mhalairteach
Tha ainm a ’phròiseict La Moitie a’ tighinn bhon eadar-theangachadh Frangach de leth, agus tha an dealbhadh gu h-iomchaidh a ’nochdadh seo leis a’ chothromachadh a chaidh a bhualadh eadar eileamaidean mu choinneamh: ceàrnag is cearcall, solas is dorcha. Leis cho beag àite a bh ’ann, dh’ fheuch an sgioba ri ceangal agus sgaradh a stèidheachadh eadar an dà raon reic fa leth tro bhith a ’cleachdadh dà dhath mu choinneamh. Ged a tha a ’chrìoch eadar na h-àiteachan pinc is dubh soilleir ach cuideachd soilleir aig diofar sheallaidhean. Tha staidhre shnìomhanach, leth pinc agus leth dubh, suidhichte ann am meadhan na bùtha agus a ’solarachadh.
The Recognition
About the Duais Òir A' Design Award
Tha La Moitie Tha Àite Ioma-Mhalairteach air Duais Òir A' Design Award a bhuannachadh, aithneachadh anabarrach urramach a bheirear do dhealbhaidhean den chiad ìre, mìorbhaileach agus sònraichte. Tha buannaichean Òir nan cruthachaidhean anabarrach ùr-ghnàthach, làn lèirsinn agus drùidhteach a nochdas gèinidh, gliocas agus comas an luchd-dealbhaidh. Thathar an dùil gum bi La Moitie Tha Àite Ioma-Mhalairteach na innleachd a gheibh moladh mòr, a stèidhicheas gluasadan agus mòr-chuimhneachain a bheir luach nach fhacas riamh roimhe. Tha an dealbhadh seo a bhuannaich Duais Òir A' Design Award na phròiseact sònraichte, urramach a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais gu mòr. Bidh La Moitie Tha Àite Ioma-Mhalairteach a' cruthachadh faireachdainnean làidir miann, a' dùsgadh dealas, a' brosnachadh cruthachalachd agus a' glacadh sinn.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- La Moitie is a multi commercial space,featuring fancy restaurant and designer showroom.It's owned by a couple with obvious contrast senses of style,by which inspired the design concept the half makes for each other.
So through this project, there are always two twisted styles leading the way of design. Contrast but perfectly match elements such as shape, color, character together harmoniously fixed in this whole space and brought viewer a dramatic space experience. - Dimensions & Packaging
- Size (m2): 326
- Tags
- Catering, Fashion, experience, pink, black,
- Production Technology
- Terrazzo,fiber-reinforced plastic,steels,environmentally friendly coatings
- Design Challenge
- In the beginning of the concept, the most difficult challenge was the collision relationship between black and pink. We hope that this space is one, and we also hope that this integrated space can be clearly divided into two characteristics spaces. After many analyses, we finally adopted a spiral staircase structure to connect pink and black. To this end, we even removed the original floor structure and raised the entire first floor space.
- Research
- In the initial stage of the project research, the concept and style of pink space were derived from Rococo art, such as the Bavarian Church, Versailles, etc. We found that to achieve the fine craftsmanship of the Rococo period, it required expensive materials and plenty of time, it was overflows the client's budget needs. So we tried 3d printing technology and fulfilled our detailed requirements within a week. Based on this success, we will use more 3D printing technology for other projects.
- Inspiration
- La Moitie,the project name comes from the French word meaning of half,half is a homophonic mate in Chinese,meaning partner.Through the analysis and positioning of this brand,we use Square and Circle,Mild Pink and Black as the basic elements to express the inner connection between half and mate.
- Project Duration
- The project started in November 2018 in Guangzhou and finished in March 2019 in Guangzhou,
and was launched in Panyu District Guangzhou in October 2019. - Operation Flow
- In the existing business system, brands with unique identification are more likely to succeed. Our aim is to provide better advantages for the brand beyond the basic-functions-needs .Thus in La Moitie, you can discover a unique design space and even more sense the storyline of the brand by this couple.
- Team Members
- Design Director: Jump Lee
Design Team: Jiacheng Su,Chunjie He,Yongjie Lao, Longbiao Liang - Image Credits
- Image #No1 : Junning yang, 2019,La moitie .
Image #No2 : Junning yang, 2019,La moitie .
Image #No3 : Junning yang, 2019,La moitie .
Image #No4 : Junning yang, 2019,La moitie .
Image #No5 : Junning yang, 2019,La moitie .
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