Youngor Fashion Concept Store Dearadh Taobh Istigh Miondíola by Jeffrey Zee

Youngor Fashion Concept Store Dearadh Taobh Istigh Miondíola by Jeffrey Zee is a highly esteemed winner of the very prestigious 2020 Duais Airgid A' Design Award in Dealbhadh Àiteachan Taobh a-staigh agus Taisbeanaidh Competition Category.

AirgeadTaobh a-staigh· 2020

Youngor Fashion Concept Store Dearadh Taobh Istigh Miondíola

by Jeffrey Zee

Client: JFR Studio

Duais Airgid A' Design Award Winner in Taobh a-staigh Category

26,939
Verified Award Winner
Verify Award Status for #98014

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Youngor Fashion Concept Store Dearadh Taobh Istigh Miondíola

Is éard atá i Siopa Coincheapa Faisin Youngor ná dearadh taobh istigh miondíola a chlúdaíonn 5000 méadar cearnach. Is leathsféar é an foirgneamh bunaidh le haghaidh gloine. Baineadh an taobh istigh amach go hiomlán agus tógadh feadán lárnach i gcruth scáth fearthainne ag an ionad. Ligeann poill randamacha ar dhromchla an scátha fearthainne do sholas nádúrtha teacht isteach agus cruthaíonn siad éifeacht bhog solais agus scáileanna. Coinníonn an feadán lárnach ardaitheoir agus nascann sé na hurláir. Feidhmíonn na céimeanna leathana ag an mbealach isteach chun táirgí a thaispeáint agus mar áit shuí. Baineadh úsáid as mogalra miotail, bambú fite agus terrazzo.

The Recognition

About the Duais Airgid A' Design Award

Tha Youngor Fashion Concept Store Dearadh Taobh Istigh Miondíola air Duais Airgid A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean den chiad ìre, àlainn agus drùidhteach. Tha buannaichean Airgid nan obraichean anabarrach boillsgeach agus gu math cruthachail a nochdas sàr-eòlas, tàlant agus geurchuis an luchd-dealbhaidh. Thathar an dùil gum bi Youngor Fashion Concept Store Dearadh Taobh Istigh Miondíola na obair mhìorbhaileach, na sàr-eisimpleir a tha gu sònraichte proifeiseanta agus gu domhainn ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Airgid A' Design Award na innleachd glè fhaicsinneach, ion-mholta a bhrosnaicheas crìochan ealain, saidheans, dealbhaidh agus teicneolais. Tha Youngor Fashion Concept Store Dearadh Taobh Istigh Miondíola na chruthachadh air a bheil mòran eud, a dhùisgeas miannan, a bheir faireachdainnean math agus a thogas iongnadh is miorbhail.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As Youngor owns a lineup of sub-brands with varied styles, attributes and target consumers, the designers applied different materials and design approaches to highlight their uniqueness, while bringing them together in a harmonious manner. Their diversified features and superior quality will surely create an impressive shopping experience for consumers.
Dimensions & Packaging: The project covers a total of 5000 square meters. The stairways are arranged on two sides of the steps, separating the Thin and Light Sports collection on Level 1 and the more commercial and high-end space for brands Mayor and Hanp on Floor 2.
Tags: Interior, Commercial, Shopping Mall, Showroom, Modern, Elegant, Simple, Fashion, Concept Store
Production Technology: In terms of construction materials, a large number of green materials that can grow by themselves or be recycled, such as metal mesh, plaited bamboo, and terrazzo were used to create an environment that is closest to the nature, the designers also applied luminescent films, as a way to simulate natural light.
Design Challenge: Besides the elevator built within the core tube, ultra-wide steps were also designed on both sides of the entrance, which not only allow the shopping mall to display products from time to time, but also serve as a space for guests to sit, relax, and interact. To naturally diverting customers upstairs and diversify showcase forms.
Research: Seeing new retail quietly penetrating into and changing people's lifestyle, Youngor Group teamed up with JFR Studio to present Youngor Fashion Concept Store. Located in Ningbo, also the home to the Group's headquarters, the project is intended to reshape Youngor's brand image.
Inspiration: The original building at the construction site was a half sphere with glass facade. JFR completely demolished the interior of the sphere and built an umbrella-shaped core tube in the center. The unfolded umbrella, featuring random perforation, can offer both sufficient natural light and a desirable light-shadow effect, while the core tube has organically connected different spaces in the building in the vertical sense.
Project Duration: The project started in February 2018 in Torino and finished in August 2019 in Rimini.
Operation Flow: The VIP lounge, cafe, Youngor Garment Museum, VR Experience Room, and Children's Play Area featured in the space are a breakthrough compared with traditional Chinese stores. These facilities make Youngor Fashion Concept Store go beyond the role as an O2O experience center, but also a VIP service center, and a communication center that spreads Younger's fashion culture.
Patents: Copyrights belong to Jeffrey Zee, 2019.
Team Members: Jeffrey Zee
Image Credits: Image #1: Photographer Wenjie Hu, Youngor, 2019.
Image #2: Photographer Wenjie Hu, Youngor, 2019.
Image #3: Photographer Wenjie Hu, Youngor, 2019.
Image #4: Photographer Wenjie Hu, Youngor, 2019.
Image #5: Photographer Wenjie Hu, Youngor, 2019.