Five Senses Feast Dealbhadh Àite Tachartais by Rong Chen and Artgital

Five Senses Feast Dealbhadh Àite Tachartais by Rong Chen and Artgital is a highly esteemed winner of the very prestigious 2020 Duais Umha A' Design Award in Dealbhadh Thachartasan agus Thachartasan Competition Category.

UmhaTachartas· 2020

Five Senses Feast Dealbhadh Àite Tachartais

by Rong Chen and Artgital

Client: Asia Design Interior Renovation Co.ltd

Duais Umha A' Design Award Winner in Tachartas Category

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Colors

The Design

About Five Senses Feast Dealbhadh Àite Tachartais

Is e dealbhadh àite tachartais a th' ann an Fèist nan Còig Mothachaidhean a chaidh a chruthachadh airson fèis blasad uisge-bheatha ann an Taipei, Taiwan. Tha an dealbhadh a' taisbeanadh còig prìomh ionnstallaidhean eadar-ghnìomhach agus bàr blasaid. Bidh sgrion suathaidh follaiseach agus botal trì liotair a' taisbeanadh dealbh den phròiseas grùdaidh. Bidh solas-fuaime agus panail sgrion-suathaidh mòr a' treòrachadh luchd-tadhail tro shusbaint lèirsinneach is claisneachdail. Bidh sìoda fìor, còmhla ri buaidhean fuaime, ag atharrais air cuairteachadh an uisge-bheatha. Bidh taisbeanadh solais eadar-ghnìomhach a' cleachdadh botail uisge-bheatha gus cuimhne a thoirt air abachadh ann am baraillean sherry. Is e an t-amas turas blasaid beòthail is fìor-thumaidh.

The Recognition

About the Duais Umha A' Design Award

Tha Five Senses Feast Dealbhadh Àite Tachartais air Duais Umha A' Design Award a bhuannachadh, aithneachadh gu math urramach a bheirear do dhealbhaidhean sònraichte a tha air an comharrachadh le cruthachalachd, innleachd agus geurchuis. Tha buannaichean Umha nan obraichean gu math sgileil agus gu sònraichte cruthachail a dhearbhas eòlas farsaing, mac-meanmna agus tapachd an luchd-dealbhaidh. Thathar an dùil gum bi Five Senses Feast Dealbhadh Àite Tachartais na nì air a bheil mòran meas, ion-mholta agus gràdhach, a tha gu sònraichte proifeiseanta agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Umha A' Design Award a' cur nan cleachdaidhean as fheàrr ann an ealain, saidheans, dealbhadh agus teicneolas an gnìomh, agus tha e sàr-mhath airson an aire do mhion-fhiosrachadh. Bidh Five Senses Feast Dealbhadh Àite Tachartais a' sàsachadh fheumalachdan gu h-iongantach, a' suathadh ri miannan, a' tàladh faireachdainnean agus a' togail fiosrachd.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To make Glenmorangie New Lasanta stand out in the competition among the numerous whisky producers eyeing Taiwan as an important market and to bring a brand-new experience in whisky tasting have been the primary goal of Glenmorangie WhiskyFest in Taipei.
Tags: Even Space Design, Glenmorangie WhiskyFest,
Design Challenge: The whisky tasting began with appreciating the colors of the whisky. The showroom displayed an interactive lighting show using whisky bottles. The amber glow of New Lasanta ‘s body color was simulated using the infused flows of light and shadow, recounting the story of how the whisky matures for two years in sherry casks and thus immersing visitors in the sunshine of southern Spain.
Research: New Lasanta’s soft, smooth mouth feel and rich flavor were ingeniously conveyed to visitors by means of innovative interactive devices. Starting from the eyes, the nose, to the fingertips and the tip of the tongue, sensual experiences were combined and transformed, engrossing visitors in this whisky-tasting feast.
Inspiration: Unlike the singularity and one-directionality of other wine tasting and displaying events, Glenmorangie WhiskyFest in Taipei organized five main interactive installations and a tasting bar, enabling visitors to do more than experience passively - their visit was transformed into a distinctive journey by appealing to the five senses of sight, smell, taste, hearing and touch. With proactive feedbacks, they could enjoy an immersive, real-time simulation that touched the heart.
Project Duration: Taipei, Taiwan
Operation Flow: By means of a transparent touch screen and a real three-liter bottle of New Lasanta, the unique brewing process and superb craftsmanship were visualized. Through such interactive devices as an audio spotlight and a huge touch-screen panel, visitors went on a visual, acoustic and historic journey throughout the world. When one’s fingers touched the real silk, the swaying of the smooth silk, together with sound effects, simulated the swirling and whirling of whisky. The after taste of whisky in the mouth lingered. Besides, by swiping the touch-screen panel, there emerged floating particles on the screen, highlighting the warm fragrance of New Lasanta merged with that of chocolate, creaming toffee, and honey dates.
Patents: Trademark belong to Glenmorangie
Video copyrights belong to Artgital Interactive Solutions
Team Members: Rong Chen
Artgital Interactive Solutions
Image Credits: IP, Glenmorangie
Video, Artgital Interactive Solutioins
Photo, Wei-Zhi Hong