Wild Cook Advertising Tha Postair by Ladan Zadfar and Mohammad Farshad

Wild Cook Advertising Tha Postair by Ladan Zadfar and Mohammad Farshad is a highly esteemed winner of the very prestigious 2020 Duais Iarainn A' Design Award in Dealbhadh Sanasachd, Margaidheachd agus Conaltraidh Competition Category.

IarannSanasachd· 2020

Wild Cook Advertising Tha Postair

by Ladan Zadfar and Mohammad Farshad

Client: Creator studio

Duais Iarainn A' Design Award Winner in Sanasachd Category

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Verified Award Winner

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Colors

The Design

About Wild Cook Advertising Tha Postair

Is e sanasachd aon de na pàirtean as cudromaiche de bhith a ’taisbeanadh toradh. Gus dealbhadh a thaisbeanadh, bu chòir do dhealbhadairean prìomh thaobhan an dealbhaidh a thuigsinn agus gus a thaisbeanadh ann an dòigh ealanta, feumaidh iad fòcas a chuir air na feartan as cudromaiche aige. Tha an dealbhadh a tha air a thaisbeanadh a ’sanasachd phostairean airson toradh a bheir seachad diofar fàilidhean smocaidh bho losgadh rèidh de stuthan nàdarra gu biadh is e sin as coireach gun robh na dealbhadairean ag iarraidh gun deidheadh stuthan nàdarra a losgadh agus an ceò a ’tighinn a-mach bhuapa. B ’e rùn an luchd-dealbhaidh am feòrachas mun t-sanasachd a bhrosnachadh.

The Recognition

About the Duais Iarainn A' Design Award

Tha Wild Cook Advertising Tha Postair air Duais Iarainn A' Design Award a bhuannachadh, aithneachadh urramach a bheirear do dhealbhaidhean math a choinnicheas ris na riatanasan proifeiseanta is gnìomhachais a thathar a' sùileachadh bho chruthachaidhean a chaidh an dealbhadh gu math. Tha buannaichean Iarainn a' nochdadh sgil mhòr, speisealachadh àrd, tuigse eòlaiche agus comas cruthachail an luchd-cruthachaidh. Thathar an dùil gum bi Wild Cook Advertising Tha Postair na chruthachadh air a bheil mòran meas, ion-mholta agus gràdhach a tha practaigeach agus ùr-ghnàthach. Tha an dealbhadh seo a bhuannaich Duais Iarainn A' Design Award a' cur nan cleachdaidhean as fheàrr sa ghnìomhachas còmhla agus tha feartan teignigeach comasach aige ceangailte ri eòlas-dèanamh agus tàlant. Tha meas air Wild Cook Advertising Tha Postair airson a dhùrachd agus chaidh a dhealbhadh gus leasachaidhean càileachd beatha a thoirt seachad a chuidicheas le bhith a' dèanamh an t-saoghail na àite nas fheàrr.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The presented design is advertising posters for a product which gives different smoking scents from smooth burn of natural materials to food that is why the designers insisted on showing natural materials burning and the smoke coming out of them. It is also important to mention that all posters were photographed.
The designers intention was to show the main message in a minimal way that draws people's attention and stimulate their curiosity about the advertising.
Tags: Food, Smoked food, Smoking device, Smoke flavor, Smoke scent, Beverage, Smoke, Wild cook, Poster, Advertising
Production Technology: All the posters were photographed in a studio and with natural materials. The designers gathered all their insights about the settings and they finalized the production.
Design Challenge: The main challenge was to find the best way to burn the materials without disfiguring the material and also to photograph the smoke and the burnt material in one shot.
Research: To design the best poster for a product, a lot of detailed researches are needed. The designers had to look for people's expectation of an advertisement, what can stimulate their curiosity, what range of age are the product's potential costumers and most importantly what is the simplest way to give a message and preserve the artistic features.
Inspiration: Advertising is one of the most important parts of presenting a product. To be able to present a design, designers should understand the main aspects of the design and in order to present it in an artistic way, they have to focus on its most important features. In this case, the main question was how to show people that by using this product they can have different kind of smoking scents for their food and make them curious about the design. The presented design is a combination of burnt vegetables and smoke to present the main feature of the product which is the smoking scent that it gives to the food.
Project Duration: The project started in September 2019.
Team Members: Ladan Zadfar
Mohammad Farshad
Image Credits: Ladan Zadfar and Mohammad Farshad