Ugly Monster Envoltura de Xeados de Palo by JBBC Branding Consultancy

Ugly Monster Envoltura de Xeados de Palo by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2020

Ugly Monster Envoltura de Xeados de Palo

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner
Verify Award Status for #101073

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ugly Monster Envoltura de Xeados de Palo

Ugly Monster é o envoltorio dun produto de xeado de palo fabricado en Taiwán. O deseño mostra un personaxe verde de superficie rugosa, inspirado na goiaba, unha froita cultivada na vila de Yanchao. O verde fluorescente dálle ao personaxe unha aparencia positiva e chea de vida. O corpo e as pernas teñen unha proporción desequilibrada, e o personaxe carece de mans, polo que a súa forma resulta divertida. O envoltorio mide 70 mm de ancho, 195 mm de longo e 20 mm de alto. O obxectivo é promover o produto e chamar a atención sobre a pequena vila e os seus agricultores.

The Recognition

About the A' Design Award de Bronce

Ugly Monster Envoltura de Xeados de Palo gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Ugly Monster Envoltura de Xeados de Palo sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Ugly Monster Envoltura de Xeados de Palo satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package was designed not only to promote the merchandise but also call attention from public to the small town with majority of elder farmers. The goal of the design was to create pleasure and fun image for Yanchao. The popsicle product launched allover Taiwan and reported by different press in 2019.
Dimensions & Packaging: Width 70mm x Length 195mm x Height 20mm
Tags: Guava, Farmers, Popsicle, Food, Ugly Monster
Production Technology: "Ugly Monster" is a very authentic character with the green color and rugged surface, inspired by guava, a local fruit in Taiwan. "Ugly Monster" is full of excitement and energy to show itself to the world, as the metaphor that farmers did hard work for the best quality and expected more people to notice. Fluorescent green granted the character feeling of positive energy, authenticity and amazement. Unbalanced ratio between body and legs, and two legs without hands, aligned with characteristics of Ugly Monster as funny and furious.
Inspiration: As part of university social responsibility project in Taiwan, ugly monster was created as a hilarious and sweet character with a big heart and bravery born from the bare land full of lime dust. The idea was inspired by a small town in Taiwan, Yanchao and the fruit, grava which Yamchao is famous for.
Project Duration: The project started in June 2019 and finished in December 2019 in Taiwan.
Operation Flow: The design team aimed to create a fun way as the bridge between young people and tradition culture of a small town.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd.