Daikure Brand Identity Cartaz by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Deseño de Publicidade, Márketing e Comunicación Competition Category.
BroncePublicidade· 2020
Daikure Brand Identity Cartaz
Client: JBBC Branding Consultancy
A' Design Award de Bronce Winner in Publicidade Category
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- Verified Award Winner
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The Design
About Daikure Brand Identity Cartaz
Identidade de Marca Daikure é unha serie de cartaces creada para unha empresa xaponesa de fabricación no sector da industria pesada. Empregados reais da empresa aparecen como modelos. Os ollos claros e firmes expresan concentración e mestría artesanal. A postura dos modelos expresa audacia na profesión. As expresións faciais suxiren longa experiencia e fiabilidade. O contraste entre a luz brillante e o azul escuro sustenta os valores da marca de profesionalidade, atención ao detalle e artesanía. As imaxes están deseñadas para transmitir unha enerxía forte e sólida.
The Recognition
About the A' Design Award de Bronce
Daikure Brand Identity Cartaz gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Daikure Brand Identity Cartaz sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Daikure Brand Identity Cartaz satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The posters expressed the craftsman attitude from Japanese culture and show Japanese heritage attitude, innovation for high technology and superb performance and amazing welding technique.
- Tags
- Daikure, Manufacturing, Poster, Japan, JBBC
- Production Technology
- The clear and steadfast eyes expressed the attitude of focus and craftsmanship, and posture of models expressed the breakthrough and boldness in profession. In addition, the facial expression showed the experience from old heritage regarded as trustworthy and depended. Contrast of the light arrangement and dark blue were in consistent with the brand values as professional, detail-oriented and craftsmanship. The picture was designed to reveal with strong and solid energy.
- Design Challenge
- One challenge was to take perfect shot with these two gentleman who were real staffs in Daikure but they did wonderful job. The other challenge was to show the craftsmanship and welding technique in the same design.
- Research
- Jbbc conducted many deep interviews with employees and clients of Daikure in Japan. The design concept was developed from the feedback from both parties.
- Inspiration
- "Though people may regard us as old school, for the past 60 years, this is the way we work, insisting in every detail and making every machinery product as the only handmade craft piece in the world. The attitude is in our blood as a Japanese and that's the reason why we can keep Daikure in the position as one of the world leading company in this category" said by Chief Officer of Operation in Daikure.
- Patents
- Copyrights belong to Jblossom Branding Consultancy Co., Ltd., 2019
- Image Credits
- Jblossom Branding Consultancy Co., Ltd
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