Beyond the Blue Libro by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Deseño de Medios Impresos e Publicados Competition Category.

PrataImprenta· 2020

Beyond the Blue Libro

by Sung ho Nam

Client: Cosmo-Sloth

A' Design Award de Prata Winner in Imprenta Category

33,168

Verified Award Winner

Verify Award Status for #101318

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beyond the Blue Libro

Beyond the Blue é un libro sobre cuestións ambientais relacionadas co mar. Cada capítulo introdúcese cunha ficha de cor distinta que mostra unha cara diferente do océano. Unha ficha verde representa un bosque mariño saudable, mentres que unha ficha vermella fai referencia a un mar escurecido polo sangue das baleas. A cor emprégase como un xeito sinxelo e universal de explicar temas ambientais complexos a lectores de todas as idades. O libro mide 187 mm por 245 mm e ten 90 páxinas. A impresión emprega tinta de aceite de soia sobre papel mate de 100 g, e a encadernación con fío reduce o uso de cola.

The Recognition

About the A' Design Award de Prata

Beyond the Blue Libro gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Beyond the Blue Libro sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Beyond the Blue Libro é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
Dimensions & Packaging: This book is 187mm wide and 245mm long and has 90 pages.
Tags: Environmental Protection, Sustainability, Coexistence, Color, Ocean
Production Technology: This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
Design Challenge: The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
Research: Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
Inspiration: Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
Project Duration: The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
Operation Flow: The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
Team Members: Sung ho Nam