Winter Navel O Paquete Laranxa de Chao Xu

O deseño Winter Navel O Paquete Laranxa de Chao Xu é un estimado gañador do moi prestixioso 2020 A' Design Award de Bronce na Categoría de Competición Deseño de Envases.

BronceEnvases· 2020

Winter Navel O Paquete Laranxa

de Chao Xu

Cliente: Caixiao Tian agricultural development pty ltd

Gañador do A' Design Award de Bronce na Categoría Envases

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Cores

O Deseño

Sobre Winter Navel O Paquete Laranxa

O deseño é promover a laranxa, chamada naval de inverno, producida a partir dunha granxa ecolóxica. O paquete inclúe dous tamaños de caixas de cartón, tarxeta de información, sobre para pelador de laranxa. O naval de inverno só se pode escoller despois do bautismo das catro tempadas. o reto do deseño é ilustrar a importancia da rutina de crecemento alargada e a forma diferente dunha laranxa durante catro tempadas no paquete. O equipo de deseño presentou un debuxo que se inspirou no conto de jack e beanstalk. Énfase na noción de harmonía entre natureza e humanidade.

O Recoñecemento

Sobre o A' Design Award de Bronce

Winter Navel O Paquete Laranxa gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Winter Navel O Paquete Laranxa sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Winter Navel O Paquete Laranxa satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
Dimensións e Embalaxe: this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm
Etiquetas: package design, food package, fruit package, hand drawing
Tecnoloxía de Produción: the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
Reto de Deseño: Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
Investigación: we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
Inspiración: Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
Duración do Proxecto: The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
Fluxo de Operacións: we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
Membros do Equipo: Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu