Sweet Osmanthus Envasado de Viño by Yunxin Chen

Sweet Osmanthus Envasado de Viño by Yunxin Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award de Bronce in Deseño de Envases Competition Category.

BronceEnvases· 2020

Sweet Osmanthus Envasado de Viño

by Yunxin Chen

Client: Kwei Mun Lung

A' Design Award de Bronce Winner in Envases Category

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Verified Award Winner

Verify Award Status for #101516

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sweet Osmanthus Envasado de Viño

Sweet Osmanthus é un deseño de embalaxe para un viño chinés elaborado con flores de osmanthus doce e zume de uva, producido sen adición de auga. A caixa mide 230 por 90 por 90 milímetros. O deseño inspírase na cultura de Jiangnan, unha rexión coñecida pola súa longa historia e polos seus xardíns clásicos. Utilízase un motivo de xanelas como tema principal, xa que as xanelas expresan o carácter dos xardíns de Jiangnan. Cada xanela ofrece unha vista diferente. Os catro lados da caixa forman en conxunto unha escena de xardín continua que volve contar a historia da rexión.

The Recognition

About the A' Design Award de Bronce

Sweet Osmanthus Envasado de Viño gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Sweet Osmanthus Envasado de Viño sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Sweet Osmanthus Envasado de Viño satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We choose pure materials from nature, sweet osmanthus and grape juice, without any drops of water to produce Sweet osmanthus wine. that's why our design turn to be natural.
Dimensions & Packaging: 230mm x90mm x90mm
Tags: Chinese wine, Jiangnan culture, Sweet osmanthus, Packaging design, Chinese garden
Design Challenge: The challenge of the project is researching the culture and how to describe it, which contains visualizing the significant events in past three thousand years of every dynasties and painting it as a JiangNan picture in modern design skills
Research: Chinese JiangNan Culture
Method: consulting ancient books, visiting JiangNan cities, doing questionnaire, doing visual research.
Opinion: In the eyes of Chinese people, JiangNan is more than a district, and it represents the unique culture.
Inspiration: The core of kwei mun lung brand culture is reserving the shining parts in three thousand years history of jiangnan, so we retell the story of this land during the past years, which forms the . we selected the representative part of it, the garden art of jiannan, to show the products. meanwhile, the window is chosen to be subject, which can show the special characteristics of jiannan garden. That's one window, one different outlook. the four sides of the production box show a complete scenery of .
Project Duration: The project started in August,2019 in Torino and Finished in January, 2020.
Restaurants of KWEI MUN LUNG nation wide and online supply.
Team Members: Yunxin Chen
Chengkai Xu
Jianhe Liang
Weichun Lin
Shengtao Jiang
Mengjiao Shi