Nostalgia A Tenda De Perfumería de Dmitry Pozarenko

O deseño Nostalgia A Tenda De Perfumería de Dmitry Pozarenko é un estimado gañador do moi prestixioso 2020 A' Design Award de Prata na Categoría de Competición Deseño de Espazos Interiores e de Exposición.

PrataInteriorismo· 2020

Nostalgia A Tenda De Perfumería

de Dmitry Pozarenko

Cliente: Gold Apple

Gañador do A' Design Award de Prata na Categoría Interiorismo

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Cores

O Deseño

Sobre Nostalgia A Tenda De Perfumería

As paisaxes industriais dos anos 1960-1970 inspiraron este proxecto. As estruturas metálicas de aceiro laminado en quente crean unha entonación realista da anti-utopía. Unha lámina oxidada de vellos valos crea unha atmosfera de completa liberdade de expresión. Comunicacións técnicas abertas, xeso cutre e encimeras de granito engádense ao interior industrial dos anos sesenta.

O Recoñecemento

Sobre o A' Design Award de Prata

Nostalgia A Tenda De Perfumería gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Nostalgia A Tenda De Perfumería sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Nostalgia A Tenda De Perfumería é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The hybrid design of the store embodies the image of the trading space of the post-consumerism era and disappointment in the myths of glamor. A rusty profiled sheet of old fences creates an atmosphere of complete freedom of expression. The metal structures of the equipment made of hot-rolled steel of different sections create a realistic intonation of anti-utopia. Granite countertops and shabby plaster add to the interior industrial chic of the sixties.
Dimensións e Embalaxe: The total area is 1630 sq.m.
Etiquetas: interior design, retail space, metal, stone, industrial, sixties
Tecnoloxía de Produción: Main construction materials: hot-rolled steel, tinted stainless steel, profiled sheet, granite, oak
Reto de Deseño: The creative challenge of the project was to recreate the industrial atmosphere of the 60-70s of the 20th century. As a solution, various types of manual processing of steel were used in the manufacture of equipment. The special warmth of the space is added by old window frames, sawn and laid vertically on the wall. Together with the old profiled sheet, they allow the viewer to experience historical authenticity.
Investigación: Among the modern metropolis, the design of the store resolves the contradiction between the individuality of particular person and the leveling difference of the city's strength, between the individual human I and the monolithic urbanistic WE. Therefore, the Gold Apple inverts the external and internal, interchanges the city and man, introducing an urban spirit into the interior space.
Inspiración: Nostalgia for the 60-70s of the 20th century is new, it is nostalgia for believing in a bright future. Old industrial landscapes are perceived as artefacts of the era carried away by a new digital reality. Abandoned metallurgical workshop became an inspiring idea of this project.
Duración do Proxecto: The store is located in the center of Moscow. The project was completed in 2018.
Fluxo de Operacións: The industrial environment of the store creates an atmosphere of democracy, freedom of expression and accessibility. This was the ideological basis of this project. The store is a place of attraction and communication for more than 2000 people daily. Presentations of new products in the field of perfumery and cosmetics, master classes of famous makeup artists are held here. Make-up artists and cosmetologists share their professional skills, train, put on makeup and just talk with customers.
Membros do Equipo: Lead Architect: Dmitry Pozarenko
Associate Architect: Elena Sonyak
Créditos das Imaxes: All images: photographer Mick Pomortsev, 2019.