Sierra Cantabria Etiqueta de Viño by Estudio Maba

Sierra Cantabria Etiqueta de Viño by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Deseño de Envases Competition Category.

PrataEnvases· 2020

Sierra Cantabria Etiqueta de Viño

by Estudio Maba

Client: Bodegas y viñedos Sierra Cantabria

A' Design Award de Prata Winner in Envases Category

25,521

Verified Award Winner

Verify Award Status for #102555

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sierra Cantabria Etiqueta de Viño

Sierra Cantabria é un deseño de etiqueta para unha familia de viños producidos por unha adega tradicional española. A gama é ampla, polo que as etiquetas comparten unha linguaxe visual mentres manteñen sutís diferenzas entre as botellas. Os símbolos heráldicos empregados pola familia durante 150 anos combínanse cunha xerarquía clara de elementos tipográficos. O sistema crea 53 combinacións de etiquetas para botellas de Bordeos e Borgoña. Cada etiqueta imprímese en papel de algodón con alto relevo, estampado e trazos de verniz. A intención é unha gama clásica e expresiva cunha imaxe de marca coherente.

The Recognition

About the A' Design Award de Prata

Sierra Cantabria Etiqueta de Viño gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Sierra Cantabria Etiqueta de Viño sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Sierra Cantabria Etiqueta de Viño é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sierra Cantabria is an extensive family of wines from one of the most traditional wineries in Spain. The different variants that it has give rise to a very large family, whose branding is worked as a whole, but also retaining subtle differences between one of the bottles to give rise to a range full of elegance and expressiveness.
Dimensions & Packaging: Bordeaux and Burgundy Bottles
Tags: Wine, design, bottle, label, brand
Production Technology: Cotton paper label with high relief, stamping and varnish strokes.
Design Challenge: The exercise on all bottle variants, starting from a few elements has been the most complex part of the project, to maintain consistency in the whole and also the point of differentiation between the range.
Research: A joint work between the management of the company, winemakers of great tradition and the creative team to achieve the most appropriate tone that the brand represents in a powerful and consistent way.
Inspiration: The heraldic symbols of the family that have accompanied the brand for 150 years and a rigorous wine tradition give rise to a classic label but full of content and nuances. The brand must be perceived emphatically, monopolizing the label full of typographic contrasts.
Project Duration: January to September 2019
Operation Flow: The most interesting part of the project is that the family gives a total of 53 combinations of labels, which, together with a series of elements, highlight the brand image in a strong and nuanced way. A renovated classic and full of exquisiteness.
Patents: Bodegas y Viñedos Sierra Cantabria
Team Members: Strategy Direction: Beatriz Suarez
Creative direction and design: Miguel angel del Baño
Image Credits: Estudio Maba