The 15th Games of Jiangxi Cartaz by Qin He and Xinqing Li

The 15th Games of Jiangxi Cartaz by Qin He and Xinqing Li is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Deseño de Publicidade, Márketing e Comunicación Competition Category.

BroncePublicidade· 2021

The 15th Games of Jiangxi Cartaz

by Qin He and Xinqing Li

Client: Jiangxi Provincial Games Organizing Committee

A' Design Award de Bronce Winner in Publicidade Category

10,228

Verified Award Winner

Verify Award Status for #102990

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About The 15th Games of Jiangxi Cartaz

Os 15os Xogos de Jiangxi son unha serie de cartaces creados para un encontro deportivo provincial celebrado en Jingdezhen, unha cidade coñecida pola porcelana. Os cartaces combinan a cultura cerámica con elementos deportivos. As pezas de cerámica substitúen os obxectos deportivos orixinais en cada imaxe, creando un ambiente visual distintivo. A serie foi producida con fotografía e software de edición de imaxes, unindo materiais cerámicos e deportivos nunha soa composición. Cada cartaz mide 700 por 1000 milímetros e amósase como publicidade exterior. O deseño vincula o oficio tradicional co deporte moderno e promove a cultura urbana local.

The Recognition

About the A' Design Award de Bronce

The 15th Games of Jiangxi Cartaz gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que The 15th Games of Jiangxi Cartaz sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. The 15th Games of Jiangxi Cartaz satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of posters for the sports meeting held in Jingdezhen, the capital of porcelain. Therefore, the poster design combines ceramic culture with sports elements.
In the poster, ceramics are used to replace the original sports items, which makes the poster design have a good visual mood.
Dimensions & Packaging: 700 mm x 1000 mm
Tags: Poster, Ceramic, Jingdezhen
Production Technology: Using photography and Photoshop software, ceramic and sports materials are spliced and combined.
Design Challenge: The biggest difficulty is to find appropriate ceramic materials to show the artistic conception of the movement.
Research: This series of posters adopts the modern design method, redesigns the traditional Chinese ceramic culture, combines the sports elements, embodies the sports posters with cultural heritage, and can play a role in promoting the urban culture.
Inspiration: As a designer, Jiangxi sports meet has a strong interest in modern design and expression of Chinese traditional culture.

Living in Jingdezhen for many years, we have a deep understanding and feelings for ceramic culture, so we put forward to combine ceramic culture with sports to design posters for the games.

The core of this design is to study the integration of ceramic culture and sports elements to achieve a series of sports theme posters.
Project Duration: The project started in April 2018 in Jingdezhen and finished in May 2018 in Jingdezhen
Operation Flow: These posters are used for outdoor advertisements.
Team Members: Designer: Qin He
Designer: Chao Yang
Illustration: Zhonghao Wu
Illustration: Luxiang Li
Illustration: Xinqing Li
Image Credits: Image #01 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #02 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #03 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #04 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.
Image #05 : Designer / Qin He, Chao Yang, Zhonghao Wu, Luxiang Li, 2018, Xinqing Li, 2018.