The Simplest Happiness A Animación Comercial by Yen C Chen

The Simplest Happiness A Animación Comercial by Yen C Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award de Platino in Deseño de Cine, Vídeo e Animación Competition Category.

PlatinoFilme· 2020

The Simplest Happiness A Animación Comercial

by Yen C Chen

Client: Fox Movies

A' Design Award de Platino Winner in Filme Category

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Verified Award Winner
Verify Award Status for #103050

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Colors

The Design

About The Simplest Happiness A Animación Comercial

No zodíaco chinés, o 2019 é o ano do porco, polo que Yen C deseñou o porco en rodajas, e é un punto en "moitas películas quentes" en chinés. Os personaxes felices están en liña coa imaxe da canle e cos sentimentos felices que a canle quere dar á súa audiencia. O vídeo é a combinación de catro elementos de películas. Os nenos que están xogando poden amosar a felicidade pura e esperan que a audiencia teña a mesma sensación de ver a película.

The Recognition

About the A' Design Award de Platino

The Simplest Happiness A Animación Comercial gañou o A' Design Award de Platino, un recoñecemento extremadamente prestixioso outorgado a deseños verdadeiramente excepcionais, elegantes e magníficos. Os gañadores Platino son marabillas da creación, testemuños dos límites da creatividade intelectual, e demostran o profesionalismo inigualable e o xenio dos seus deseñadores. Espérase que estes deseños sexan as obras máis renomeadas, que definen a estética dunha época, contribúen ao benestar da sociedade e fan avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. The Simplest Happiness A Animación Comercial exhibe un nivel de excelencia transcendente e fai do mundo, sen ningunha dúbida, un lugar mellor coas súas características vantaxosas e valiosas. The Simplest Happiness A Animación Comercial é unha obra gañadora do A' Design Award de Platino que esperta desexos, inspira, emociona, deleita e desprega unha gran alegría.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.
Dimensions & Packaging: video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds
Tags: Animation, 3d, motion graphics, advertising, movie
Production Technology: The project was realized using adobe software and 3d softwares.
Design Challenge: The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
Research: For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
Inspiration: With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.
Project Duration: Project has been done in Feb 2019 Taiwan.
Operation Flow: Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.
Team Members: Yen C Chen
Image Credits: Video Credits:Yen C Chen, The simplest happiness, 2019