Grundig Heinzelmann Limited Edition Filme de Animación Promocional de Digital Panorama

O deseño Grundig Heinzelmann Limited Edition Filme de Animación Promocional de Digital Panorama é un estimado gañador do moi prestixioso 2021 A' Design Award de Platino na Categoría de Competición Deseño de Cine, Vídeo e Animación.

PlatinoFilme· 2021

Grundig Heinzelmann Limited Edition Filme de Animación Promocional

de Digital Panorama

Cliente: Digital Panorama

Gañador do A' Design Award de Platino na Categoría Filme

252,882

Gañador de Premio Verificado

Verificar o Estado do Premio para #118526

Visitar sitio Ver en A' Design Award Nota de prensa Distintivo do premio

Cores

O Deseño

Sobre Grundig Heinzelmann Limited Edition Filme de Animación Promocional

Grundig Heinzelmann Limited Edition é un filme de animación promocional creado para unha radio inspirada nun deseño histórico. A radio Heinzelmann presentouse en 1946 como unha radio de caixa de madeira construída sen válvulas. O filme reinterpreta este legado a través dun mundo de madeira e metal cepillado en harmonía. Todos os elementos foron modelados e animados en espazo tridimensional mediante gráficos por computadora. O filme dura sesenta segundos en alta definición completa e remata nunha sala cunha atmosfera retro pero moderna.

O Recoñecemento

Sobre o A' Design Award de Platino

Grundig Heinzelmann Limited Edition Filme de Animación Promocional gañou o A' Design Award de Platino, un recoñecemento extremadamente prestixioso outorgado a deseños verdadeiramente excepcionais, elegantes e magníficos. Os gañadores Platino son marabillas da creación, testemuños dos límites da creatividade intelectual, e demostran o profesionalismo inigualable e o xenio dos seus deseñadores. Espérase que estes deseños sexan as obras máis renomeadas, que definen a estética dunha época, contribúen ao benestar da sociedade e fan avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Grundig Heinzelmann Limited Edition Filme de Animación Promocional exhibe un nivel de excelencia transcendente e fai do mundo, sen ningunha dúbida, un lugar mellor coas súas características vantaxosas e valiosas. Grundig Heinzelmann Limited Edition Filme de Animación Promocional é unha obra gañadora do A' Design Award de Platino que esperta desexos, inspira, emociona, deleita e desprega unha gran alegría.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: Grundig Intermedia roots lie in the traditional German company Grundig, which was founded in 1945 and achieved world fame with its radios and televisions. After the Second World War Germany was in ruins and so were most radios but new production was tightly controlled by the allies. Radio dealer Max Grundig saw an opportunity and built Heinzelmann, a Grundig radio without tubes that was not officially a radio. And this was the same legendary design that was brought to life today.
Dimensións e Embalaxe: 1920 1080 Full HD Duration 60 seconds Frame Rate 25Fps
Etiquetas: Grundig, Heinzelmann, Radio, Animation, Digital Panorama
Tecnoloxía de Produción: %100 CGI animation. All elements were modelled in 3d space and animated in Maxon’s Cinema 4D software. Compositing was made in Adobe After Effects.
Reto de Deseño: The main objective was to support Grundig’s motto, Embracing change is good if you remain true to yourself in a convincing plus entertaining way. The world of this product had to be mysterious and simple. The main elements of the animation were the wooden and brushed metallic materials that was used to build the classic design. They had to look real to convince the audience. Combining all these with a dramatic music in harmony, was the main challenge. The room we saw at the ending, had to reflect a feeling for a timeless, retro looking but modern life ambiance. We believe that we could achieve this.
Investigación: Sales reports and benchmarks were examined to filter the most known designs of radios. We came across the fact that Grundig Heinzelmann is very well known product since 1946. Our client briefed us about the history of this product and we leveled this up. The animation was planned to be aired on social media such as Grundig’s Youtube channel and retail stores in all around Europe. The store visitors were subjected to a questionairre to measure the effectiveness of the film.
Inspiración: Grundig introduced its legendary Heinzelmann product in 1946. It was designed as a wooden box tubeless radio. This wooden design inspired us and we built the way over the wood idea. We dreamed a world of wood and metal in harmony without loosing the roots of Grundig brand.
Duración do Proxecto: Our first presentation of the idea to the client was in the first week of December 2020. Production started within a week. We finished and delivered the final film at the end of December 2020.
Fluxo de Operacións: This is a CG Animation video. Planned to be played on social media platforms such as Youtube, Vimeo, Facebook, Instagram and Grundig’s web site.
Patentes: Copyrights belong to Arcelik A.S, 2019
Membros do Equipo: Client - Arcelik Global Content Studio
Agency - Digital Panorama
Creative – Emre GOREN
3D Supervisor - Emre GOREN
3D Artist - Emre GOREN
3D Modeling - Teberdar GURBEY
3D Modeling - Emre GOREN
Sound Mix – Emre GOREN
Account Manager (Agency) - Pinar DINCER
Account Specialist (Agency) - Gozde MENTESE
Account Director (Agency) - Sevilay KOP
IT (Agency) - Kaan METEER
Executive Producer (Client) - Tayfun UGUZLUOGLU
Executive Producer (Client) - Gorkem GOR
Créditos das Imaxes: Video Credits: Emre GOREN