Sister's Ice Cream Xeado by Azadeh Gholizadeh

Sister's Ice Cream Xeado by Azadeh Gholizadeh is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ouro in Deseño de Envases Competition Category.

OuroEnvases· 2020

Sister's Ice Cream Xeado

by Azadeh Gholizadeh

Client: Azadeh Gholizadeh

A' Design Award de Ouro Winner in Envases Category

62,953
Verified Award Winner
Verify Award Status for #104285

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sister's Ice Cream Xeado

Este envase está deseñado para a Compañía de xeados Sisters. O equipo de deseño intentou empregar tres mulleres, que recordan aos fabricantes deste produto, en forma de cores felices que proveñen do sabor de cada xeado. En cada sabor do deseño, úsase a forma pf dxeado como pelo do personaxe, que presenta unha interesante e nova imaxe do envasado de xeados. Este deseño, na súa nova forma, chamou moito a atención entre os seus competidores e tivo grandes vendas. O deseño trata de crear envases orixinais e creativos.

The Recognition

About the A' Design Award de Ouro

Sister's Ice Cream Xeado gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Sister's Ice Cream Xeado sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Sister's Ice Cream Xeado crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is minimalist, it brings a human touch, which makes it different from similar products. The colors suggest freshness and coolness. An ice cream Packaging which stands out from the crowd with its puristic design and directs the focus on the essentials.
Dimensions & Packaging: width 80mm x Height 190mm
Tags: Unique, puristic, eye-catcher, high-quality, pleasant to touch, practical, friendly
Production Technology: Food grade Thickened BOPP Material
Design Challenge: it was really hard to satisfy the customer. they were far more strict and picky.
Research: This design comes from a detailed observation of the manufacturer identification.
Inspiration: It's a homemade ice cream made by three sisters. In this packaging, the product and manufacturer identities are performed minimally. The design has tried to implement the feminity which is lying in the manufacturer's identity. They wanted their brand to be feminine and to represent ice cream made by women. For this reason, the design of this packaging uses the character of the lady. It was very important for the manufacturer to show the concept of sisterhood along with the high quality of the product in the design of this packaging. After a lot of scrutinies, we concluded that using young ladies' characters alongside pure colors could be an interesting choice. A new form that attracts both the customer and the buyer of ice cream with its new look.
Project Duration: The project started in June 2018 in Iran and finished in August 2018 in Iran.
Operation Flow: The trust of the customer must be won. Once having tasted the Ice Cream and when later he wants to buy this again, he must be able to remember the ice cream package design. Because their design is of high quality and unique. You recognize them immediately out of the crowd.
Team Members: Designer: Azadeh Gholizadeh
Illustrator: Azadeh Gholizadeh
Image Credits: Image #1: Photographer Azadeh Gholizadeh, 2018
Image #2: Photographer Azadeh Gholizadeh, 2018
Image #3: Photographer Azadeh Gholizadeh, 2018
Image #4: Photographer Azadeh Gholizadeh, 2018
Image #5: Photographer Azadeh Gholizadeh, 2018