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Yongqing Fang Grand Theater Renovation Deseño de Interiores de Espazo Expositivo by MAG studio

Yongqing Fang Grand Theater Renovation Deseño de Interiores de Espazo Expositivo by MAG studio is a highly esteemed winner of the very prestigious 2020 A' Design Award de Ouro in Deseño de Espazos Interiores e de Exposición Competition Category.


OuroInteriorismo· 2020

Yongqing Fang Grand Theater Renovation Deseño de Interiores de Espazo Expositivo

by MAG studio

Client: MAG studio

A' Design Award de Ouro Winner in Interiorismo Category

Colors

The Design

About Yongqing Fang Grand Theater Renovation Deseño de Interiores de Espazo Expositivo

A Renovación do Gran Teatro de Yongqing Fang é un deseño de interiores para un centro de exposicións e promoción de investimentos en Guangzhou. O teatro é un fito de Yongqing Fang na rúa Enning, unha antiga rúa renovada coñecida polas súas marcas de longa tradición e polo turismo. O deseño contrapón elementos antigos e novos. Volumes en forma de caixa organizan o espazo irregular de 334 metros cadrados. A planta baixa acolle exposicións de proxectos, mentres que a planta superior emprégase para a negociación. Os materiais inclúen chapa de madeira, pintura branca, paneis de aluminio negro e baldosa gris. Portas de aceiro esmerilado e vidro conectan o interior coa rúa.

The Recognition

About the A' Design Award de Ouro

Yongqing Fang Grand Theater Renovation Deseño de Interiores de Espazo Expositivo gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Yongqing Fang Grand Theater Renovation Deseño de Interiores de Espazo Expositivo sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Yongqing Fang Grand Theater Renovation Deseño de Interiores de Espazo Expositivo crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Yongqing Fang islocated in Enning Road, the core area of old Guangzhou. In recent years, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". As the Grand Theateris one of the landmarks of Yongqing Fang, the client expected to revitalizeit and make it serve as the investment promotion center of the whole renovation project.
Dimensions & Packaging
Area: 334 square meters.
Category: Exhibition
Tags
Renovation, old street, revitalize, exhibition, contrast
Production Technology
Main materials: wood veneer, white paint, rust-like paint spray, black aluminium panel, grey tile and stretch ceiling, etc.
Design Challenge
There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape.
Research
Yongqing Fang islocated in Enning Road, once the core area of old Guangzhou. In recent years, however, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". And Enning Road is also the soul of Qilou buildings in Sai Kwan.As the Grand Theater is one of the landmarks of Yongqing Fang, the client expected to revitalize it and make it serve as the investment promotion center of the whole renovation project.
Inspiration
The designers used the contrast of the old and the new, the past and the present to renovate the interior space. At the same time, various elements like light and shadow, and reality and fantasy are applied into the design.
In terms of space planning, boxes are used to form different functional divisions that can present changeable space structures while unifying the irregular spaces. The 1F is mainly used for project exhibitions. While the second floor is primarily designed for negotiation.
Project Duration
The project started in September 2019 and finished in November 2019 in Guangzhou.
Operation Flow
There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape. Especially at night, the pedestrians on the street would be easily attracted by the indoor space when the light is on.
Team Members
Chief designer: Jan Mok
Designer: Eric Zhou
Image Credits
Image #1: Photographer Shi Guan
Image #2: Photographer Shi Guan
Image #3: Photographer Shi Guan
Image #4: Photographer Shi Guan
Image #5: Photographer Shi Guan
Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3, Optional Image #3 is Image #4, Optional Image #4 is Image #5

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