Beauty United Space Deseño de Interior de Salón de John Sun and Renee Zhu

O deseño Beauty United Space Deseño de Interior de Salón de John Sun and Renee Zhu é un estimado gañador do moi prestixioso 2020 A' Design Award de Ouro na Categoría de Competición Deseño de Espazos Interiores e de Exposición.

OuroInteriorismo· 2020

Beauty United Space Deseño de Interior de Salón

de John Sun and Renee Zhu

Cliente: DDDD Creative Company

Gañador do A' Design Award de Ouro na Categoría Interiorismo

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O Deseño

Sobre Beauty United Space Deseño de Interior de Salón

Beauty United Space é un salón de peiteado e beleza situado en Wuhan, China. O interior abrangue uns 220 metros cadrados e reúne nun mesmo lugar servizos de corte de pelo, peiteado e maquillaxe. As cores principais da identidade de marca dividen as áreas e crean fortes contrastes cromáticos. Elementos abstractos dun autobús úsanse como tema en todo o espazo. Os materiais inclúen paneis prefabricados de terrazo, baldosas de cemento, aceiro inoxidable espellado e cepillado e cadeiras de plástico moldeado. As áreas interactivas e as exposicións de produtos axudan aos visitantes a comprender a marca.

O Recoñecemento

Sobre o A' Design Award de Ouro

Beauty United Space Deseño de Interior de Salón gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Beauty United Space Deseño de Interior de Salón sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Beauty United Space Deseño de Interior de Salón crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
Dimensións e Embalaxe: About 220 square meters.
Etiquetas: Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
Tecnoloxía de Produción: Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
Reto de Deseño: The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
Investigación: Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
Inspiración: The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
Duración do Proxecto: The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
Fluxo de Operacións: B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
Membros do Equipo: Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU
Créditos das Imaxes: Photographer: Sensor Images