Heaven Gaia Interior de tenda de moda by Zhenhua Luo, Gongpu Zhao and Yanli Zhang

Heaven Gaia Interior de tenda de moda by Zhenhua Luo, Gongpu Zhao and Yanli Zhang is a highly esteemed winner of the very prestigious 2020 A' Design Award de Prata in Deseño de Espazos Interiores e de Exposición Competition Category.

PrataInteriorismo· 2020

Heaven Gaia Interior de tenda de moda

by Zhenhua Luo, Gongpu Zhao and Yanli Zhang

Client: Heaven Gaia

A' Design Award de Prata Winner in Interiorismo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Heaven Gaia Interior de tenda de moda

Heaven Gaia é o interior dunha tenda insignia deseñada para unha marca de moda de luxo no distrito artístico de Pequín. A tenda ocupa 800 metros cadrados e admite a confección de vestidos a medida e a selección de conxuntos. Unha escaleira de caracol no vestíbulo permite que o espazo pase do modo de venda ao modo de exhibición, de xeito que o movemento nas escaleiras pode converterse en parte dun desfile de moda. A madeira e a auga úsanse como temas principais. A auga simúlase con tecnoloxía dixital e a fervenza forma un fondo para a roupa. Dous escaparates conectan o interior e o exterior.

The Recognition

About the A' Design Award de Prata

Heaven Gaia Interior de tenda de moda gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Heaven Gaia Interior de tenda de moda sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Heaven Gaia Interior de tenda de moda é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art. Grace and power can be felt when communicated with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. The experience here should be made pleasant.
Dimensions & Packaging: 800 sqm
Tags: shift from sales to show mode, a tribute to the designer Coco Chanel,reminiscent of fashion masters of a past era, "waterfall" serves as a background for the clothing
Production Technology: digital simulation of wave, cast concret, CNC
Design Challenge: I can feel both grace and power when I communicate with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. How can this space be made classic? Secondly, the process of bespoke dressmaking and selecting outfits is time consuming. How can this experience be made pleasant?
Research: This is a flagship of Heaven Gaia. Gaia is a luxury fashion brand which has been extremely active worldwide in recent years. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can shift from sales mode to show mode. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing.
Inspiration: Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can thus shift from sales mode to show mode. Two elements, wood and water, are representatives of the East. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing. Two types of window display are made to create an interaction between the interior and the exterior.
Project Duration: The project started in April 2019 and finished in December 30 2019 in Beijing.
Operation Flow: Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. This store has an area of 800 sqm and is located in the art district in Beijing. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art.
Team Members: Zhenhua Luo, Gongpu Zhao, Yanli Zhang, Qianxuan Niu, Xiuwen Xiao, Changxin Tian, Yongcheng Xia, Liang Zhao and Ming Zhang
Image Credits: Photographer: Simon Wu