$Refracting Reality Deseño de libro by Ching-Fa Lung$

Refracting Reality Deseño de libro by Ching-Fa Lung is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Deseño de Medios Impresos e Publicados Competition Category.

PrataImprenta· 2021

Refracting Reality Deseño de libro

by Ching-Fa Lung

Client: Art Center College of Design

A' Design Award de Prata Winner in Imprenta Category

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Verified Award Winner

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The Design

About Refracting Reality Deseño de libro

Refracting Reality é un libro sobre a luz e a percepción humana. O libro explora catro características da luz: a refracción, a reflexión, a difracción e a interferencia. Estas calidades exprésanse a través da tipografía e das imaxes ao longo de 368 páxinas. Escolléronse papeis estucados e non estucados para transmitir diferentes impresións da luz. Un prisma sólido está inserido no lombo do libro e pode ser extraído polo lector. Co prisma, os lectores poden observar directamente o comportamento da luz e interactuar coas imaxes impresas.

The Recognition

About the A' Design Award de Prata

Refracting Reality Deseño de libro gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Refracting Reality Deseño de libro sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Refracting Reality Deseño de libro é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The book expressed light characteristics: Refraction, Reflection, Diffraction, and Interferer through typography and imageries. The light experience was considered in the book's materials, such as coated paper, uncoated paper, and a solid prism. The prism of the book spine was used to manifest the perception of light.
Dimensions & Packaging: W8.5" x D1.75" x H11.75", 368 pages
Tags: Book Design, Editorial Design, Typography, Transmedia Design
Production Technology: The book was printed with the Epson P600 inkjet printer and using the Red River paper. Coated paper and uncoated paper were used for inner pages and the prism was used as a book's spine accessory.
Design Challenge: To create a 368-page book designed from extensive research on a chosen topic. Not only design a book but also curate the contents, edit and create a compelling narrative for readers to experience the book extensively.
Research: In modern society, light is commonly used as a medium throughout a lot of screen time and various screen types. The designer wants to understand deeply the history of how humans started using light and what metaphors light has been bringing to humanity throughout centuries.

Not only looking at light as an art medium but also looking at the different meanings of light brings different cultures and religions in history. Different perspectives that humans observed light was the interesting context of the research for this project.
Inspiration: Light has been the main part of our world since the beginning of time. Humans have learned to use light to tell stories, relate, experience, and communicate. This book questions our perception of the world by examining the light through different forms of expression.
Project Duration: The project started in January 2019 in Pasadena and finished in April 2010 in Pasadena.
Operation Flow: Prism can be taken out of the book spine and readers can experience traits of light such as reflection, refraction, diffraction, and Interfere by using the actual prism. They can also interact with the book because a lot of imageries were curated considering this interaction.
Image Credits: Photographer: Kevin Martin