Hang Seng Bank Interior de Sucursal Bancaria by Marco Choi and Yan Yik Lun

Hang Seng Bank Interior de Sucursal Bancaria by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Deseño de Espazos Interiores e de Exposición Competition Category.

BronceInteriorismo· 2021

Hang Seng Bank Interior de Sucursal Bancaria

by Marco Choi and Yan Yik Lun

Client: IMO design

A' Design Award de Bronce Winner in Interiorismo Category

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Verified Award Winner

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The Design

About Hang Seng Bank Interior de Sucursal Bancaria

O Hang Seng Bank é o interior dunha sucursal bancaria de nova xeración situada en Hong Kong. A sucursal ocupa 152 metros cadrados e conta cunha distribución aberta e acolledora, cunha iluminación confortable e elementos cálidos en madeira. As funcionalidades de servizo dixital combínanse co interior, incluíndo billetaxe electrónica, unha barra de servizos dixitais e un mostrador de autoservizo. Os clientes poden obter un billete electrónico para os servizos de mostrador a través dunha aplicación de banca móbil antes de chegar. O deseño ten como obxectivo reducir o tempo de espera na sucursal e facer que a banca sexa máis eficiente e interactiva.

The Recognition

About the A' Design Award de Bronce

Hang Seng Bank Interior de Sucursal Bancaria gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Hang Seng Bank Interior de Sucursal Bancaria sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Hang Seng Bank Interior de Sucursal Bancaria satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
Dimensions & Packaging: Total area: 152 meter square.
Tags: Bank, bank design, e-banking, Branch design, retail design, New Generation banking
Production Technology: To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
Design Challenge: The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
Research: Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
Inspiration: The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
Project Duration: The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
Operation Flow: This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
Patents: Copyrights belong to IMO design limited, 2019.
Team Members: Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung
Image Credits: Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab