LiNing 8th Gen Tenda insignia de Yingtao Xu

O deseño LiNing 8th Gen Tenda insignia de Yingtao Xu é un estimado gañador do moi prestixioso 2021 A' Design Award de Prata na Categoría de Competición Deseño de Espazos Interiores e de Exposición.

PrataInteriorismo· 2021

LiNing 8th Gen Tenda insignia

de Yingtao Xu

Cliente: Li Ning (China) Sports Goods Co., Ltd.

Gañador do A' Design Award de Prata na Categoría Interiorismo

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O Deseño

Sobre LiNing 8th Gen Tenda insignia

LiNing 8th Gen é unha tenda insignia dunha marca deportiva, que abarca 2049 metros cadrados. O deseño inspírase nas pistas de atletismo e nas canchas de baloncesto. A entrada mostra os produtos de carreira baixo bandas de luz que cambian de cor e brillan ao ritmo. Unha pantalla LED no centro evoca as pantallas situadas sobre as canchas de baloncesto e enmarca a exposición de baloncesto. As superficies interiores empregan cemento sinxelo, mentres que os estantes están feitos de metal e aceiro inoxidable cun acabado de textura de fibra de carbono. Os estantes poden desmontarse e reciclarse para reducir os residuos. Os produtos agrúpanse en áreas temáticas claras.

O Recoñecemento

Sobre o A' Design Award de Prata

LiNing 8th Gen Tenda insignia gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que LiNing 8th Gen Tenda insignia sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. LiNing 8th Gen Tenda insignia é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: LiNing, an international fashionable professional sports brand, has been interpreting its slogan "anything is possible" with actions. From space design to shelf display, the store shows different space atmospheres in different theme areas. Various categories of goods are laid out in a clear and observable pattern to facilitate customers selecting goods and bring them a multi level shopping experience.
Dimensións e Embalaxe: The store's area is 2049 sqm.
Etiquetas: Flagship, Retail, Chinese, Sport, Athletic Apparel, Footwear
Tecnoloxía de Produción: The colorful and bright sign on the exterior facade of the store illustrates the LiNing brand style of youth, vitality, sport and fashion. The interior space is decorated with simple cement materials, looking fashionable and personalized, while setting off the product highlights. The store shelves are largely made of metal and stainless steel, with carbon fiber texture finish. They can be disassembled and recycled to minimize waste of resources.
Reto de Deseño: The challenge for this project was to design a flagship store that was not cliched and still felt relatable.
Investigación: The store image of the eighth generation is the result of continuous development and perfection following the development of the times. With the successive presentation of various types of stores with different conditions, the store image of the eighth generation has been enhanced and perfected in terms of decoration, gadgets, lighting and experience systems, forming a set of dynamic and continuous store image standards.
Inspiración: In the image design of the eighth generation flagship store of LiNing, the designers take running tracks and basketball gyms as the sources of inspiration, organically integrate professional products for running exercise and basketballs and all sorts of fashion products including sports fashion and China LiNing in the same store, highlighting professional sports attributes and the fashion life atmosphere of the brand.
Duración do Proxecto: The project started in December 2019 in Liuzhou and finished in May 2020 in Liuzhou.
Fluxo de Operacións: The store entrance is an area displaying running exercise commodities. The design is inspired by the running tracks. The RGB color changing light belt at the top are lined regularly. The lights shine in rhythm, pairing with the running models below, for a dynamic display to attract the sight of people hurrying to and fro. The LED screen in the middle of the store is inspired by the LED screen at the top of basketball gym, which along with the focus display of the basketball models below, formulates the atmosphere characteristics of the basketball theme commodity exhibition in the middle.
Membros do Equipo: Designer: Xu Yingtao
Designer: Yu Danfeng
Créditos das Imaxes: Image #1: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #2: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #3: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #4: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.
Image #5: Photographer Wu Hong, LiNing 8th Generation Flagship Store, 2020.