Display Of Guilin Scenery Embalaxe de Pasta de Dentes by LongSheng Zhong

Display Of Guilin Scenery Embalaxe de Pasta de Dentes by LongSheng Zhong is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ferro in Deseño de Envases Competition Category.

FerroEnvases· 2021

Display Of Guilin Scenery Embalaxe de Pasta de Dentes

by LongSheng Zhong

Client: Guilin Sanjin Group Co., Ltd.

A' Design Award de Ferro Winner in Envases Category

13,623

Verified Award Winner

Verify Award Status for #110995

View at A' Design Award Press Release Award Badge

Colors

The Design

About Display Of Guilin Scenery Embalaxe de Pasta de Dentes

Exposición da Paisaxe de Guilin é unha embalaxe de pasta de dentes creada para unha marca con sede en Guilin, China. Ilústranse dúas paisaxes locais, o río Li e os arrozais en socalcos de Longsheng, nun estilo tradicional de pintura chinesa para mostrar a orixe do produto e o seu carácter natural. A caixa exterior está feita de cartolina branca de 350 gramos con laminación mate e un revestimento ultravioleta transparente. O tubo combina capas de plástico e aluminio. En lugar de destacar unicamente a función, o deseño constrúe unha ligazón visual familiar cunha paisaxe coñecida por moitos consumidores.

The Recognition

About the A' Design Award de Ferro

Display Of Guilin Scenery Embalaxe de Pasta de Dentes gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Display Of Guilin Scenery Embalaxe de Pasta de Dentes sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Display Of Guilin Scenery Embalaxe de Pasta de Dentes é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to reflect the uniqueness of the product, two unique landscapes of the birthplace of the brand are used, and the birthplace is described with traditional Chinese painting style, which shows the origin of the product and the pure nature of the product.
Dimensions & Packaging: Outer box,45mm*35mm*190mm
tube,94mm*146mm
Tags: Emotional resonance, uniqueness, product origin, Guilin scenery
Production Technology: Outer box,350g white cardboard paper,matt lamination, transparent UV coating.
Tube,PEX,AL,PEX
Design Challenge: Toothpaste is a necessity in the market and is used almost every day. There are many toothpaste brands on the market. It is difficult for our products to reflect uniqueness. This requires us to discover the various attributes of the product, such as efficacy, appearance, origin, and Packaging materials and craftsmanship.
Research: Customers’ current product packaging is basically a traditional packaging form, which is no different from the packaging on the market. They emphasize efficacy and function.There is a series of products with two varieties, namely whitening and anti-inflammatory. My inspiration came from two famous local landscapes in Guilin, the Li River and the terraces. They are a good representative of Guilin in Guangxi, China. You can think of the scenery of Guilin when you see the packaging, and you can also think of Guilin, a famous enterprise Sanjin.
Inspiration: The creative inspiration comes from the landscape of Guilin and the terraced fields of Longsheng, showing the landscape of Guilin, Guangxi
Beautiful natural scenery.
Project Duration: April 22, 2020 to May 12, 2020.
Operation Flow: Currently, toothpastes on the market provide consumers with effective publicity, such as whitening and anti-inflammatory. We hope that there are other ways to provide consumers with choices. Emotional marketing is a good choice. China’s 20 yuan coin is familiar to everyone. On the back is the scenery of Guangxi and Guilin. Our customers and products are all Guangxi. In Guilin, we hope that the products can be connected with the scenery on the money, and give consumers familiarity and trust.