Maskeeper Estoxo Gardamáscaras de Maurice Kwok and Steve Yeung

O deseño Maskeeper Estoxo Gardamáscaras de Maurice Kwok and Steve Yeung é un estimado gañador do moi prestixioso 2021 A' Design Award de Ferro na Categoría de Competición Deseño de Accesorios de Moda e Viaxe.

FerroAccesorio· 2021

Maskeeper Estoxo Gardamáscaras

de Maurice Kwok and Steve Yeung

Cliente: Innosphere Ltd

Gañador do A' Design Award de Ferro na Categoría Accesorio

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Cores

O Deseño

Sobre Maskeeper Estoxo Gardamáscaras

Maskeeper é un estoxo de almacenamento temporal para máscaras faciais, dobrado nun paquete do tamaño dunha tarxeta de visita. Maskeeper está feito de lámina de polipropileno de grao alimentario, troquelada e dobrada para unha produción rápida e de baixo custo. A máscara colócase sobre a lámina aberta e dóbrase no interior, de xeito que as superficies da máscara permanecen cubertas e redúcese a contaminación cruzada. Con medidas de 91 por 61 por 8 milímetros e un peso de 10 gramos, Maskeeper cabe facilmente nun peto. O deseño ofrece unha alternativa limpa e hixiénica a envolver as máscaras retiradas en papel de seda ou sobres á hora das comidas.

O Recoñecemento

Sobre o A' Design Award de Ferro

Maskeeper Estoxo Gardamáscaras gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Maskeeper Estoxo Gardamáscaras sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Maskeeper Estoxo Gardamáscaras é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: ** First in the World to Satisfy the Unmet Need**
In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way.
Dimensións e Embalaxe: Size: 91 x 61 x 8mm Weight: 10g
Material: PP Sheet (Food Grade)
Lab Approval with Certification:
EU EN71-3 Safety Directives
REACH & RoHS Compliance
Etiquetas: pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus
Tecnoloxía de Produción: **Fast to Market, Over One Million Pieces Distributed.**
Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP.
Reto de Deseño: **Minimal Design but Highly Efficient**
In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely.
Investigación: **Mission on Creating Shared Value (CSV)**
The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down.
By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy.
Inspiración: **The New Lifestyle Essential for the New Normal **
The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly.
Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.
Duración do Proxecto: The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong.
Fluxo de Operacións: **Smart and Intuitive**
Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration).
Membros do Equipo: Maurice Kwok
Steve Yeung
Kurt Fan
Winky Mak
Elle Yeung
Jack Fok
Artisana
Créditos das Imaxes: Steve Yeung
Maurice Kwok
Winky Mak
Kurt Fan
Elle Yeung