Beltur Go Envasado de Alimentos de Musa Celik

O deseño Beltur Go Envasado de Alimentos de Musa Celik é un estimado gañador do moi prestixioso 2021 A' Design Award de Ferro na Categoría de Competición Deseño de Envases.

FerroEnvases· 2021

Beltur Go Envasado de Alimentos

de Musa Celik

Cliente: Beltur

Gañador do A' Design Award de Ferro na Categoría Envases

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Cores

O Deseño

Sobre Beltur Go Envasado de Alimentos

Beltur Go é unha gama de envases para alimentos e bebidas deseñada para o seu uso en grandes parques urbanos. A caixa de comida pódese colocar sobre o vaso de bebida, e a palla atravesa a caixa, de xeito que a comida e a bebida se sosteñen cunha soa man. Pequenas áreas pregadas na caixa pódense abrir para conter salsas. A caixa de comida tamén se pode usar de forma independente, cun garfo colocado na parte superior. Todas as pezas están feitas de papel Bristol de 350 gramos con impresión offset, e o papel substitúe ao plástico co fin de reducir os residuos plásticos. Cada envase chega plano para facilitar o seu almacenamento e transporte.

O Recoñecemento

Sobre o A' Design Award de Ferro

Beltur Go Envasado de Alimentos gañou o A' Design Award de Ferro, un recoñecemento prestixioso outorgado a bos deseños que cumpren os requisitos profesionais e industriais esperados de creacións ben deseñadas. Os gañadores Ferro demostran a gran habilidade, a alta especialización, a comprensión experta e a capacidade creativa dos seus creadores. Espérase que Beltur Go Envasado de Alimentos sexa unha creación moi apreciada, admirada e querida que é práctica e innovadora. Este deseño gañador do A' Design Award de Ferro integra as mellores prácticas do sector e ten características técnicas competentes ligadas ao saber facer e ao talento. Beltur Go Envasado de Alimentos é respectado pola súa minuciosidade e está deseñado para proporcionar melloras na calidade de vida que axudan a facer do mundo un lugar mellor.

Detrás do deseño

Kit de prensa

Créditos, membros do equipo e detalles técnicos proporcionados polo deseñador.

Propiedades Únicas: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Dimensións e Embalaxe: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Etiquetas: Snack, Take Away, Food Box, On The Go
Tecnoloxía de Produción: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Reto de Deseño: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Investigación: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Inspiración: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Duración do Proxecto: The project took place between June 2020 and August 2020 in Istanbul.
Fluxo de Operacións: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Membros do Equipo: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Créditos das Imaxes: All photos taken by Musa Çelik.