Wenzhong Liquor Centro de Experiencias by Liuqiang Feng Zhibo Gong

Wenzhong Liquor Centro de Experiencias by Liuqiang Feng Zhibo Gong is a highly esteemed winner of the very prestigious 2021 A' Design Award de Bronce in Deseño de Espazos Interiores e de Exposición Competition Category.

BronceInteriorismo· 2021

Wenzhong Liquor Centro de Experiencias

by Liuqiang Feng Zhibo Gong

Client: Hope Interior Design

A' Design Award de Bronce Winner in Interiorismo Category

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Verified Award Winner

Verify Award Status for #113274

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wenzhong Liquor Centro de Experiencias

Wenzhong Liquor é un centro de experiencias construído no interior dun obradoiro de destilería en Zunyi. Un camiño de táboas conecta a ruta de visita e enlaza a sala do oficio da elaboración, a sala da cultura da empresa, o percorrido do almacén de viño, o bar central e a zona de degustación. O ton vermello da pedra Danxia local e do sorgo, o gran usado na elaboración, guía a paleta de cores. O cemento, o aceiro e a terra apisoada moderna conforman as superficies interiores, materiais que ademais resisten o lume. A estrutura orixinal da fábrica é baixa, polo que se abriu un segundo andar na área central para gañar altura e presenza espacial.

The Recognition

About the A' Design Award de Bronce

Wenzhong Liquor Centro de Experiencias gañou o A' Design Award de Bronce, un recoñecemento altamente prestixioso outorgado a deseños sobresaíntes que se distinguen pola creatividade, o enxeño e a sagacidade. Os gañadores Bronce son artefactos amplamente hábiles e sorprendentemente creativos que autentican a vasta experiencia, imaxinación e enxeño dos seus deseñadores. Espérase que Wenzhong Liquor Centro de Experiencias sexa un obxecto moi apreciado, admirado e querido, notablemente profesional e innovador. Este deseño gañador do A' Design Award de Bronce incorpora as mellores prácticas da arte, a ciencia, o deseño e a tecnoloxía, e é excelente pola súa atención ao detalle. Wenzhong Liquor Centro de Experiencias satisfai espléndidamente as necesidades, toca os desexos, encanta os sentimentos e atrae a curiosidade.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In terms of technique, the designer extracted the red main color of the local unique red Danxia stone and wine making raw material sorghum, supplemented by the water waves of Chishui River and the popular expression of liquor making technology and Chinese traditional 24 solar terms. Through the use of cement, steel and modern rammed earth, it conveys the architectural interior flavor of the integration of local culture and traditional brewing techniques with modern industry.
Dimensions & Packaging: The interior of the building is a standard production workshop with a span of 78 meters and a width of 28 meters, which is a frame structure. The entrance hall is compressed into a relatively enclosed space with small and micro permeability. It is divided into exhibition area and storage room.
Tags: Interior, Commercial, Experience Center, Jiang-flavour Chinese spirits, Artistic, Fashionable, Modern Style, Industrial Sense
Production Technology: In terms of function, the designer connects the tour line through the plank road, sets up the brewing craft hall, enterprise culture hall, wine storehouse visiting trail, central bar and tasting area, so as to let visitors understand the family brewing culture.
Design Challenge: Because the project is located in a self-built factory building, the original structure is limited in height. Therefore, the designer opened the second floor in the core area to solve the building power sense that the space does not have. In view of the flammability of liquor, non combustible or flame retardant materials such as cement and steel are selected to organize the indoor interface structure, presenting the entire combination space of industrial sense and modern style.
Research: The owner Wang family is a local business family, who established the current Wenzhong Liquor through acquisition and reorganization in 2010. After ten years of continuous investment and continuous brewing, its production of Wenzhong Jiang-flavour Chinese spirits has reached the local well-known level. Therefore, with the increasing number of customers visiting the winery, the company needs to improve the supporting space to meet the customer's tour experience.
Inspiration: Due to the relatively mature tour and exhibition of French and Italian wineries, the design team has obtained the experience spirit of those who are keen on wine culture to come to the winery from afar, so that more people can visit Wenzhong Liquor and spread the brewing culture of Jiang-flavour Chinese spirits.
Project Duration: The project started in March 2020 in Zunyi and finished in October 2020 in Zunyi.
Operation Flow: The center area uses the 28 meters times 18 meters space planning of the building as the core exchange area, the closed wine jars display and sea-viewing platform, and divides the building span of 30 meters as the wine jars sea area.
Patents: Copyrights belong to Hope Interior Design, 2020.
Team Members: Liuqiang Feng
Zhibo Gong
Dan Li
Image Credits: Image #1: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #2: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #3: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #4: Photographer Old Blue, Wenzhong Liquor, 2020.
Image #5: Photographer Old Blue, Wenzhong Liquor, 2020.