Times Pavilion Función principal: Pavillón de exposicións by Sangu Design Guangzhou Co. Ltd.

Times Pavilion Función principal: Pavillón de exposicións by Sangu Design Guangzhou Co. Ltd. is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Deseño de Espazos Interiores e de Exposición Competition Category.

PrataInteriorismo· 2021

Times Pavilion Función principal: Pavillón de exposicións

by Sangu Design Guangzhou Co. Ltd.

Client: Sangu Design Guangzhou Co. Ltd.

A' Design Award de Prata Winner in Interiorismo Category

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The Design

About Times Pavilion Función principal: Pavillón de exposicións

O Times Pavilion é un espazo expositivo creado para unha empresa inmobiliaria chinesa. O pavillón afástase das disposicións interiores estáticas. Unha parede móbil, formada por grandes pantallas LED, pode pregarse e reposicionarse ao longo dunha guía. A conexión entre a guía, a maquinaria e o programa despraza a parede cara a diante e cara a atrás para transformar o espazo. As pantallas presentan a historia do desenvolvemento da empresa e poden actualizarse en tempo real, o que reduce o desperdicio de material das exposicións impresas. A disposición segue o movemento humano para formar un percorrido panorámico continuo.

The Recognition

About the A' Design Award de Prata

Times Pavilion Función principal: Pavillón de exposicións gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Times Pavilion Función principal: Pavillón de exposicións sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Times Pavilion Función principal: Pavillón de exposicións é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In this project, through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Dimensions & Packaging: In addition to breaking the pattern of traditional space, the designer subverts the physical relationship between space and furnishings. The spatially movable wall is composed of giant LED display screens, which can be folded flexibly. Taking the human movement track as the core logic and the spatial circulation as the leading factor, the designer aims to create a unique panoramic experience.
Tags: People, Brand, Exhibition, Space, Culture
Production Technology: The screens, from shallow to deep, demonstrate the development history of Times China. The high-tech display mode, to some extent, can reduce the waste of resources in physical presentation, and update information in real time. The pavilion will be used in a sustainable way to realize the concept of green environmental protection.
Design Challenge: The designer need to weaken and hide the design, which not only makes functional arrangement, but also places the viewers in the space-time relations, who, through the immersive narrative space, are stimulated to have more thought and return to the humanism.
Research: Times China, an enterprise involving the urbanization of China, has launched a series of celebrations and commemorative activities on the occasion of its 20th anniversary, in particular in the creation of the Times Pavilion. Based on the interpretation of the Times China brand, the designer puts forward the spatial concept of apocalypse, extracts the three keywords of space , matter and energy , and further gives a design response to this spatial concept.
Inspiration: Most of the previous space designs were static, conceived and planned forinvariability. In this design, the designer tries to break the restricted space form, and create a human dependent circulation in the limited space of the Times Pavilion.
Project Duration: The project started in July 2018 in Gunang Zhou, China and finished in March 2020.
Operation Flow: Through the linkage of the track, machinery and program, the designer switches the moving trail of the wall back and forth to activate the whole space. In this brand new mode, viewers feel they have entered a different space, where they have a real sense of life.
Team Members: Teng Gu, Rui Hua Chen
Image Credits: Teng Gu