Don't Lose Your Biculutural Función Primaria: Campaña publicitaria integrada by Yingbo Qiao

Don't Lose Your Biculutural Función Primaria: Campaña publicitaria integrada by Yingbo Qiao is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Deseño de Publicidade, Márketing e Comunicación Competition Category.

PrataPublicidade· 2021

Don't Lose Your Biculutural Función Primaria: Campaña publicitaria integrada

by Yingbo Qiao

Client: Sparrow Creative Lab

A' Design Award de Prata Winner in Publicidade Category

31,615

Verified Award Winner

Verify Award Status for #117832

View at A' Design Award Press Release Award Badge

Colors

The Design

About Don't Lose Your Biculutural Función Primaria: Campaña publicitaria integrada

Non Perdas a Túa Biculturalidade é unha campaña publicitaria integrada creada para un servizo de canle de televisión étnica. A campaña inclúe oito carteis, e cada título está escrito nun idioma diferente: portugués, chinés, árabe, ruso, xaponés, francés, italiano e hindi. As imaxes utilizan arte en píxeles e constrúense arredor da carta de axuste da televisión, que fai referencia ao momento da perda. Únense símbolos dos países participantes para crear unha imaxe unificada e diversa. O obxectivo é animar ás comunidades inmigrantes a conservar as súas linguas e o seu patrimonio.

The Recognition

About the A' Design Award de Prata

Don't Lose Your Biculutural Función Primaria: Campaña publicitaria integrada gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Don't Lose Your Biculutural Función Primaria: Campaña publicitaria integrada sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Don't Lose Your Biculutural Función Primaria: Campaña publicitaria integrada é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To leverage Xfinity Ethnic Channel’s patented brand promise of multicultural provider by showing it in dramatic fashion, rather than just saying it in a straightforward way. To further reinforce the theme the solution was built around fully embracing the TV test pattern which alludes to the moment of “loss”. Its ties Ethnic channels including Brazil, China, France, Italy, Japan, India, Russia, middle east by connecting the symbols of the participating countries to create a diverse feeling.
Dimensions & Packaging: The eight posters contain eight different languages in title to interpret the main idea -Don’t lose your bicultural.
Tags: Culture diversity, Ethnic Channel, Culture integration,
Production Technology: Pixel art in using at the design. Pixel art is a type of digital art that harks back to the early days of computer graphics, where there were only a limited number of pixels on screen, and so any visuals you created looked quite crude and blocky.
Design Challenge: The loss of language undermines a people's sense of identity and belonging, which uproots the entire community in the end. They may become incorporated into the dominant language and culture that has subsumed them, but they have lost their heritage along the way. Xfinity Ethnic Channel knows how important your languages are.
Research: Cultural loss usually occurs when a smaller group encounters or becomes wrapped up in a larger, more dominant culture.immigrants just learning to speak English, which is what most Americans focus on.One reason for Xfinity Ethnic Channel can save your roots is that English typically replaces the language of one’s immigrant parents and grandparents. As a result, linguistic assimilation sometimes fuels efforts to regain the language and heritage that has been lost.
Inspiration: As a pioneer spot, the Bay Area has long been a destination for immigrants from within the United States and abroad, and boasts one of the most diverse populations in the country; Therefore, people who live here all have most commonly understood form of assimilation is that of cultural assimilation. Especially for minorities. they are eager to find a way to maintain their own culture, and need a TV platform like Xfinity Ethnic Channel to help them to achieve their goal of cultural integration.
Project Duration: The project started in November 2020 in San Francisco and finished in January 202.
Operation Flow: Compared with the same period last year, one month after the advertising campaign was launched, channel subscriptions have increased by 25%。
Team Members: Yingbo Qiao
Image Credits: Illustration/Creative Director: Yingbo Qiao