Lays Heartwork Campaña publicitaria by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Deseño de Publicidade, Márketing e Comunicación Competition Category.
PrataPublicidade· 2021
Lays Heartwork Campaña publicitaria
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award de Prata Winner in Publicidade Category
Verified Award Winner
Verify Award Status for #118793The Design
About Lays Heartwork Campaña publicitaria
Lays Heartwork é unha campaña publicitaria creada para a marca Lays durante a pandemia da Covid-19. A campaña dá as grazas ás persoas que traballan entre bastidores dentro da cadea de valor de Lays, incluíndo agricultores, traballadores de fábrica, camioneiros, comerciantes e repartidores. Cores vivas e optimistas combínanse con mensaxes directas de gratitude ao longo do deseño do envase. Cada paquete convértese nun tributo aos traballadores da comunidade aos que raramente se lles agradece en persoa. A intención é amosar que ese traballo diario non só é traballo duro, senón que é traballo de corazón.
The Recognition
About the A' Design Award de Prata
Lays Heartwork Campaña publicitaria gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Lays Heartwork Campaña publicitaria sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Lays Heartwork Campaña publicitaria é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In extraordinary and challenging times, going about ones daily job can be an incredible act of courage. This reality and the Covid-19 pandemic were the impetus for Lays Heartwork campaign. Our team wanted to thank all the men and women who are working tirelessly behind the scenes as part of the Lays value chain. In our eyes, their work is not just hard, it is Heartwork.
- Inspiration
- To express our gratitude for all the unsung and unseen heroes fighting the Covid-19 pandemic, Lays created the Heartwork campaign. Employing bright, optimistic colors and heartfelt messaging, the design for this series featured the community heroes whom we rarely get to thank in person, from farmers and factory workers to truck drivers, retailers, and deliverymen. Every pack of Lays became a celebration of their #HEARTWORK.
- Team Members
- PepsiCo Design & Innovation
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