Giesinger Beerhalle Deseño de Interiores de Cervexaría by Guel Koc Janssen

Giesinger Beerhalle Deseño de Interiores de Cervexaría by Guel Koc Janssen is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Deseño de Espazos Interiores e de Exposición Competition Category.

PrataInteriorismo· 2021

Giesinger Beerhalle Deseño de Interiores de Cervexaría

by Guel Koc Janssen

Client: Gul Koc Gmbh

A' Design Award de Prata Winner in Interiorismo Category

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Colors

The Design

About Giesinger Beerhalle Deseño de Interiores de Cervexaría

Giesinger Beerhalle é unha cervexaría e espazo para eventos en Múnic, Alemaña. A sala principal ocupa 180 metros cadrados, ten unha altura de teito de 4,5 metros e ten capacidade para 160 persoas. Unha rede de tubos de cobre percorre desde as paredes do vestíbulo ata unha reixa no teito da sala principal, evocando o proceso de elaboración da cervexa. As fiestras panorámicas conectan os convidados coa fábrica de cervexa. Ladrillos reciclados revisten a parede da barra, e botellas de cervexa recicladas ilumínanse no vestíbulo. Un contedor de transporte amarelo, amoblado como salón, ofrece privacidade respecto da sala principal.

The Recognition

About the A' Design Award de Prata

Giesinger Beerhalle Deseño de Interiores de Cervexaría gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Giesinger Beerhalle Deseño de Interiores de Cervexaría sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Giesinger Beerhalle Deseño de Interiores de Cervexaría é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The guests are guided from the entrance to the main hall by an extravagant pipe artwork. Rough-cut, solid wood tables and beer banks are arranged to create a warm, relaxed atmosphere. Panoramic windows enable the users to connect to the the brewery. A custom-made shipping container is the focal point of the pub and interrupts the space with its striking yellow color. Installed on-site and furnished with crates and a Giesinger green sofa, it acts as a lounge, providing privacy from the main hall.
Dimensions & Packaging: The main hall is 180 square meters with a ceiling height of 4.5M.
Tags: Interior, industrial style, brewery, bar
Production Technology: The network of copper pipes is a central feature and abstractly resembles the brewing process and activity. Starting from the walls of the double height lobby, they flow into the restroom walls and culminate as a grid on the main hall ceiling. Above which is a steel blue acoustic baffle to enhance the music quality. Recycled Giesinger beer bottles are used in the lobby outside of the main hall and inserted with lights to illuminate the G shape. Recycled bricks are cladded on the bar display wall and were locally sourced to reduce the projects carbon footprint.
Design Challenge: It was important to balance the industrial style and open space by creating a sense of coziness.
Research: Research Type: beer hall design.
Research Goal: To create an industrial-style bar with a panoramic window that enables the user to visually connect to the tall, double-height brewing tanks that are inscribed with graffiti artwork; to provide a unique ambiance in which to appreciate Giesinger beer and accommodate three different scenarios as per the design brief.
Inspiration: Inspired by the motto, Think Global, Drink Local, the interior design concept reflects the Giesinger brand in its true industrial essence. Raw elements exposes the brewing process. Reminiscent of the Heillig Geist Kirche in Giesing, the interior walls are cladded with concrete and brick. Giesinger CI colours green, yellow, and dark blue complement the rustic finishes.
Project Duration: The design work started in December 2019, and the construction was completed in September 2020 in Munich, Germany.
Operation Flow: The bar is now the brands representation, from hosting guided tours to events. It includes an office space and a beer hall. A green elevator connects the hall to the storage area and entertains the guests with old beer moving theatrics. The multi-functional pub seats 160 people and can also host corporate events and private parties.
Patents: Giesinger Biermanufaktur & Spez. BraugesellschaftmbH
Branda works
Team Members: Gül Koc-Janssen
Shehroze Yusuf Khan
Vasudha Jindal
Image Credits: Roman Job, Studio für Fotodesign- Munich, Germany