Pepsi Culture Can Series Envase de Lata de Bebida by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ouro in Deseño de Envases Competition Category.
OuroEnvases· 2021
Pepsi Culture Can Series Envase de Lata de Bebida
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award de Ouro Winner in Envases Category
Verified Award Winner
Verify Award Status for #118919The Design
About Pepsi Culture Can Series Envase de Lata de Bebida
A Serie de Latas Culture de Pepsi é un programa de envasado de edición limitada para latas de bebidas. A serie aplica deseños hiperlocais a latas vendidas en mercados de todo o mundo. Creáronse máis de 40 deseños únicos, e a serie activouse en máis de 10 países. Cada deseño inspírase na cultura local, incluíndo símbolos, comida, imaxes, música e arquitectura. A idea reitora é pensar globalmente e actuar localmente. A Serie de Latas Culture de Pepsi celebra o espírito, a cultura e a comunidade dos mercados locais.
The Recognition
About the A' Design Award de Ouro
Pepsi Culture Can Series Envase de Lata de Bebida gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Pepsi Culture Can Series Envase de Lata de Bebida sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Pepsi Culture Can Series Envase de Lata de Bebida crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Think globally. Act locally. That is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperlocal designs for markets all across the globe. This series was activated in over 10 countries and expressed through more than 40 unique designs.
- Tags
- Packaging, Beverage
- Inspiration
- Our identity, pride, and sense of community were stronger than ever in 2019. The Pepsi Culture Can Series is a global platform designed around those things that bind us together. The symbols. The food. The images. The music. The architecture. All the stuff of culture we turn to for hope and joy. This global series celebrates the spirit, the culture and the community of our local markets.
- Team Members
- PepsiCo Design & Innovation
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