Pepsi New Year 2020 Envasado de Bebidas by PepsiCo Design and Innovation

Pepsi New Year 2020 Envasado de Bebidas by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award de Ouro in Deseño de Envases Competition Category.

OuroEnvases· 2021

Pepsi New Year 2020 Envasado de Bebidas

by PepsiCo Design and Innovation

Client: PepsiCo Design & Innovation

A' Design Award de Ouro Winner in Envases Category

34,941

Verified Award Winner

Verify Award Status for #118921

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi New Year 2020 Envasado de Bebidas

Pepsi New Year 2020 é un conxunto de latas de bebida de edición limitada creadas para a tempada de Aninovo en Rusia. Cada lata leva unha tipografía feita a medida e unha breve mensaxe inspirada na cultura, o humor e as tradicións locais. As mensaxes teñen un ton persoal, de xeito que os consumidores poden escoller a que lles resulte máis relevante. Un hashtag común da serie, que se traduce como colle Pepsi se, invita á interacción nas redes sociais. O enfoque de deseño flexible permite adaptar o concepto a outros mercados locais, ampliando e personalizando a celebración do Aninovo.

The Recognition

About the A' Design Award de Ouro

Pepsi New Year 2020 Envasado de Bebidas gañou o A' Design Award de Ouro, un recoñecemento inmensamente prestixioso outorgado a deseños de primeira clase, marabillosos e sobresaíntes. Os gañadores Ouro son creacións sumamente innovadoras, visionarias e glamurosamente deslumbrantes que reflicten o xenio, a sabedoría e a destreza dos seus deseñadores. Espérase que Pepsi New Year 2020 Envasado de Bebidas sexa unha invención moi eloxiada, pioneira e monumental que ofrece un valor sen precedentes. Este deseño gañador do A' Design Award de Ouro é un proxecto espectacular e respectado que beneficia moito a arte, a ciencia, o deseño e a tecnoloxía e fai avanzar os seus límites. Pepsi New Year 2020 Envasado de Bebidas crea intensos sentimentos de desexo, esperta a paixón, anima a creatividade e fascina.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This set of limited edition Pepsi cans, available in Russia, celebrates the spirit of the 2020 New Year. Across brands, limited editions are extremely popular during this time of year and Pepsi needed an eye-catching concept of its own to promote with the launch of the New Year. Embracing beloved traditions during this time of year, these designs aim to engage consumers further with social media interaction. Every design also includes the series hashtag, which translates as #takepepsiif, inviting consumers to choose the New Year message that feels most relevant to them.
Tags: Packaging, Beverage
Inspiration: Each can design features a distinctive custom-made typeface and iconic messaging, based on local culture and habits, humor and traditions which makes every can feel personal. The flexible design approach allows the concept to easily be adapted for local markets, expanding and personalizing the celebration of the New Year.
Team Members: PepsiCo Design & Innovation

Read the Press Release