Pepsi X SHFW Lata de bebida by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Deseño de Envases Competition Category.
PrataEnvases· 2021
Pepsi X SHFW Lata de bebida
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award de Prata Winner in Envases Category
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- Verified Award Winner
- Verify Award Status for #118931
The Design
About Pepsi X SHFW Lata de bebida
Pepsi X SHFW é unha lata de bebida de edición limitada creada para a Semana da Moda de Shanghai Primavera/Verán 2020 e lanzada en China. A lata forma parte dun sistema de identidade visual máis amplo desenvolvido para o mesmo evento. O tema da tempada, Sensación e Orixe, guía o deseño e reflicte a exploración de diferentes perspectivas. Formas inspiradas en elementos orgánicos e de vidro combínanse dentro dun espazo dimensional. O resultado vincula o espírito da marca Pepsi Black co diverso traballo dos deseñadores de moda presentados no evento.
The Recognition
About the A' Design Award de Prata
Pepsi X SHFW Lata de bebida gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Pepsi X SHFW Lata de bebida sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Pepsi X SHFW Lata de bebida é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- For more than five years, PepsiCo Design and Innovation has been a key partner at Shanghai Fashion Week. To celebrate the latest designers creations for Spring/Summer 2020, the design team created this years SHFW VIS as well as a limited edition can, available in China, that embodies the seasons key theme of Sensation and Source.
- Tags
- Packaging, Beverage
- Inspiration
- The inspirational mantra for the Spring/Summer 2020 Shanghai Fashion Week is Exploration of infinite possibilities through different perspectives. Pepsi Blacks brand spirit of Dare to Black embodies a brand spirit that reflects this theme, encouraging consumers to release their inner passions and create their own multi-dimensional interpretations of fashion. For the Spring/Summer 2020 Shanghai Fashion Week visual identity, the design team created a system that celebrates the power of diversity, drawing from multiple sources and sensations as a means of self-expression and creation. By combining unique shapes inspired by organic and glass elements in a dimensional space, the designs become a metaphor for the daring visions of todays fashion designers.
- Team Members
- PepsiCo Design & Innovation
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