Tazo Refresh Envasado de bebidas by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award de Prata in Deseño de Envases Competition Category.
PrataEnvases· 2021
Tazo Refresh Envasado de bebidas
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award de Prata Winner in Envases Category
- 33,801
- Verified Award Winner
- Verify Award Status for #118943
The Design
About Tazo Refresh Envasado de bebidas
Tazo Refresh é o deseño de envase para unha liña de tés xeados premium listos para beber. A liña baséase en tres sabores de marca xa establecidos, denominados Zen, Awake e Passion. Os tés están certificados como ecolóxicos e non conteñen colorantes nin edulcorantes artificiais. O envase ofrécese en botellas individuais de 12 onzas e en botellas multiservizo de 42 onzas feitas con plástico 100 por cento posconsumidor. As cores intensas dos ingredientes combínanse co branco para expresar con claridade cada sabor fresco no lineal. O deseño busca fidelizar os compradores actuais e atraer un público máis aventureiro.
The Recognition
About the A' Design Award de Prata
Tazo Refresh Envasado de bebidas gañou o A' Design Award de Prata, un recoñecemento enormemente prestixioso outorgado a deseños de gama alta, fermosos e impresionantes. Os gañadores Prata son obras tremendamente brillantes e sumamente creativas que ilustran a pericia, o talento e a agudeza sobresaíntes dos seus deseñadores. Espérase que Tazo Refresh Envasado de bebidas sexa unha obra marabillosa, escaparate de oficio, notablemente profesional e profundamente innovadora. Este deseño gañador do A' Design Award de Prata é unha invención moi notable e admirada que beneficia e fai avanzar os límites da arte, a ciencia, o deseño e a tecnoloxía. Tazo Refresh Envasado de bebidas é unha creación moi envexada que esperta desexos, achega sentimentos positivos e prende asombro e marabilla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Each of TAZOs blends are unique,refreshing, and artful, so the design team wanted to visually articulatethefresh flavor expressionon shelf. Keeping in mind TAZOs existing consumer, the new VIS strengthens the brands currentfanbasewhile attracting a new, more adventurousaudience. Moving from the former TAZO equity that leaned closer toa refined and sophisticated visual expression, now the juxtaposition offresh,boldingredientcolorsalongsideequitywhite cuts the noise in the tea category.
- Tags
- Packaging, Beverage
- Inspiration
- TAZO launched a new line of ready to drink premium iced teas based on the brands iconic flavors. Zen, Awake and Passion. The line contains no artificial colors or sweeteners and is certified organic. The line is available in 12 oz single serve and 42 oz multi-serve 100% post-consumer plastic bottles. With its dynamic composition, bold colors and editorial attitude, the new TAZO VIS clearly establishes its strong andiconicbrand positioning.
- Team Members
- PepsiCo Design & Innovation
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
